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On average, Fiat dealers have only been selling about 17 cars a month. We've been wondering for some time how Fiat dealers in North America have been getting along with just one model range in their showrooms up until recently. Franchisees spent millions building, stocking and manning sleek ...
Fiat 500 Sport – Click above for high-res image galleryFiat's plan to produce 200 dedicated Fiat-brand dealerships in a relatively short period of time always struck us as an overly ambitious plan. And with the Fiat 500 headed for full-scale Mexican production in the next couple weeks, ...
Fiat 500 Sport – Click above for high-res image galleryConventional wisdom tells us that Fiat has a daunting task ahead of it: convincing 200 cash-strapped dealers (Chrysler stores get first dibs) to spend millions of dollars on dedicated Fiat dealerships. With precisely one product ready ...