At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when sho
Fiat may have given us all an early glimpse of its upcoming 500T in a new ad. The Italian automaker has just released a new one-minute commercial called "Immigrants" showing a flotilla of submarine 500 models working their way from Italy to New York via the Mediterranean and the Atlantic. Once the quirky little hatches show up on U.S. shores, something interesting makes an appearance. A 500 wearing Abarth body lines and Sport trim wheels comes rocketing around a corner.
Jennifer Lopez may be all well and fine for plugging the regular Fiat 500, but for the new Abarth version, Fiat's going to need something a little... racier. So for the latest spot advertising the arrival of the Scorpion-fettled Cinquecento, Fiat USA (also known as the import-flavored Chrysler division) took a decidedly different approach.
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