The last time we wrote about the Fiat USA commercial Immigrants, it was to question whether the ad provided our first glimpse of the 500T. That was a year ago, but Fiat isn't finished utilizing that commercial theme. The song in the one-minute commercial was Sexy People (All Around the World) by Italian songstress Arianna, and the Immigrant commercial has been lengthened and turned into a music video for the song as Arianna prepares that track and more for her first studio album.
Fiat may have given us all an early glimpse of its upcoming 500T in a new ad. The Italian automaker has just released a new one-minute commercial called "Immigrants" showing a flotilla of submarine 500 models working their way from Italy to New York via the Mediterranean and the Atlantic. Once the quirky little hatches show up on U.S. shores, something interesting makes an appearance. A 500 wearing Abarth body lines and Sport trim wheels comes rocketing around a corner.
Recognize that tag line? It was used in the first ad for the 2011 Jeep Grand Cherokee, a 90-second spot devoted to resetting our image of Jeep and, subtly, America itself. Chrysler parent Fiat evidently thinks so much of the tagline that they've taken it to Italy for use in the ad campaign for the 2012 Fiat Panda.
Jennifer Lopez may be all well and fine for plugging the regular Fiat 500, but for the new Abarth version, Fiat's going to need something a little... racier. So for the latest spot advertising the arrival of the Scorpion-fettled Cinquecento, Fiat USA (also known as the import-flavored Chrysler division) took a decidedly different approach.
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