fiat 500

When Fiat pronounced that it was planning to sell 50,000 Fiat 500 models in 2011, we were more than a little skeptical. And now that 2011 is in the rear view mirror, it seems CEO Sergio Marchionne is ready to admit that the sales target was not very realistic. CNN Money reports that the ...

'Tis the season for thin news cycles and cheesy top ten lists. Yahoo! Finance has thrown its hat in the top ten ring with its list of the biggest flops among all consumer goods introduced for 2011. Both the Fiat 500 and Chevrolet Volt have made it among the chosen few, rubbing elbows with such ...

There's no question that Fiat's "Seduction" ad was a big success. Launched just a few weeks ago to coincide with the North American debut of the Fiat 500 Abarth, the minute-long commercial quickly went viral to amass over two million views. And with good reason. The spot's got everything: cars, ...

The 2012 Toyota Camry and 2012 Cadillac CTS have joined the ranks of vehicles that have earned the coveted five-star safety rating from the National Highway Traffic Safety Administration. The vehicles mark the 15th and 16th models to nab the top rating under the tougher NHTSA crash test standards ...

Fiat has had nothing but trouble from its 500C commercial featuring Jennifer Lopez. After enduring a body double scandal and reports that the vehicle actually broke down during filming, Chrysler then found itself in the crosshairs of a lawsuit. The artists behind a copyrighted mural in the Bronx ...

Of all the major international auto shows on the calendar each year, the Bologna Motor Show may not rank among the most important. But it is vital for the Fiat Group, whose numerous brands make up more than just one lion's share of the Italian auto industry. As such, it's not a show for Fiat to ...

The 2012 Fiat 500 seems to be having trouble gaining sales momentum. Automotive News reports that the Italian hatch is likely to fall well short of its admittedly very ambitious 50,000 unit sales target this year. The model hit the market back in March and has only sold 15,826 units through ...

Bloomberg is reporting that Laura Soave, the head of the Fiat brand in North America, is leaving the company. The executive helped usher Fiat back into the U.S. market with the 500, but flagging sales, slow dealer network expansion and marketing disasters have fallen on Soave's shoulders, as have ...

Never underestimate a vehicle's willingness to lock you out in the cold. Or, in Jennifer Lopez's case, on stage. Lopez once again teamed up with the Fiat 500 for the 2011 American Music Awards this weekend. The choreography during a performance of "Papi" called for the singer to hop into the ...

First, Fiat went back to the Bronx with J. Lo to advertise the 500, then it spoke to us in Italian for the first 500 Abarth ad, now it's gone back to J. Lo – again – for a spot featuring the Fiat 500C Gucci Edition. The theme is "making elegance look easy," which you can do when you ...