The Fiat 500 is selling like hotcakes everywhere it's hit the market, but Fiat isn't about to sit back and let the product speak for itself. "Committed to making the country smile for the night", Fiat's British subsidiary is planning to debut the retro-mini in a capsule on the London Eye, the 443-foot Ferris wheel formerly known as the Millennium Wheel on the banks of the River Thames.
The 500, which has been winning award after award, will take flight on the wheel at precisely 500 hours into the New Year, on Monday, January 21, 2008 at 8 pm. The high-flying British premiere is one of several recent firsts for the 500 worldwide, having recently appeared in police guise in Amsterdam and been prepared for the track in Australia.
Follow the jump for the press release and an additional photo.
[Source: Fiat UK]
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