ferrari watch

Ferrari's ever-expanding branding initiatives took a hit recently when the Italian automaker and racing team split with its watchmaking partner, Panerai. Apparently the collaboration wasn't doing much for either ...

Making sense of Ferrari's vast merchandising empire depends entirely on how you look at the brand. As an exclusive purveyor of supercars and GTs, it amounts – in some minds, at least – to sullying the brand ...

We're still a few months away from the official unveiling of the new California, but that didn't stop Ferrari from finding something to debut for the crowds at the British International Motor Show. Drawing on its collaboration with Italian watchmaker Officine Panerai, Ferrari revealed its latest ...