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    Official: Ferrari holding online auction to benefit Italian earthquake victims
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    Italy is unfortunately no stranger to earthquakes, thus neither is the exotic automaker and racing team whose logo bears the country's flag. When disaster struck in Abruzzo, Ferrari launched a special-edition F430 to raise funds for its relief, and has been contributing to rebuilding the stricken ...

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    Architects model the City of Tomorrow on Ferrari engine components
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    Ever get the nagging feeling that there are tiny little people or creatures of some sort living inside your engine? Call them gremlins, engine gnomes or what have you, but you're not alone. Duggan Morris Architects took the concept to the next level in a display billed as the Cities of ...

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    Ferrari opens its first Pit Stop store in a volcano
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    Grand Opening of the Ferrari Pit Store store at Vulcano Buono – Click above for high-res image gallery
    Another day, another Ferrari Store opening somewhere in the world. Right? Maybe so – the company has proven particularly adept at capitalizing on its brand identity with a staggering ...

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    One for the Fans: Ferrari launches new Lap Time Chronograph
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    Ferrari Lap Time Chronograph – Click above for high-res image gallery
    Making sense of Ferrari's vast merchandising empire depends entirely on how you look at the brand. As an exclusive purveyor of supercars and GTs, it amounts – in some minds, at least – to sullying the brand ...

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    Ferrari opens new store at the Nürburgring
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    Ferrari Store at the Nürburgring – Click above for high-res image gallery
    With Felipe Massa on the podium for the first time this season, Ferrari had enough cause to celebrate at this year's German Grand Prix. But that wasn't the only milestone the Maranello outfit marked at the ...

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    Ferrari opens two new stores in United States
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    In addition to its epic supercars and growing roster of motorsport victories, Ferrari has emerged as a branding and merchandising powerhouse. But with its range of licensed paraphernalia ever increasing, the company's largest market has until now only had two retail outlets out of 20 worldwide ...

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    Ferrari flexes its branding muscle with Ferrari Unica Home Gym
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    If you already own a Ferrari laptop, Ferrari watch, Ferrari shoes, Ferrari pen, Ferrari speakers and Ferrari surfboard, then maybe you'll be in the demographic for this new Ferrari Unica Home Gym. The Italian-bodied exercise equipment features 25 possible exercises (double-clutching is not one of ...

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    Ferrari puts pieces of its world champion F1 cars up for auction online
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    If you want to buy a piece -- or five -- of Ferrari F1 history, then be ready on May 10. The FerrariStore.com is hawking five pieces from late vintage F1 challengers, all of them World Championship winning cars: the front wing and side plates from the F2004, an F2003-GA rear wing side plate and ...

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    Ferrari Store - Los Angeles opens in the Beverly Center
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    Click image for high-res gallery of photos by Las de AlwisIt's about time. That seemed to be the consensus of the invited guests at the grand opening of the Ferrari Store - Los Angeles. Coinciding with the marque's 60th Anniversary world rally, the store held its grand opening celebration on Sunday ...

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    Ferrari takes on Lamborghini in mobile phone battle
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    If Lamborghini can have its own mobile phone, we suppose it's only fair that Ferrari get one too. Introducing Motorola's MotoRAZR Maxx V6 Ferrari Challenge. With a V6, wouldn't that make it a Dino? No matter, because it does have 'the iconic prancing horse shield on the front and "Ferrari" in the ...

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    Ferrari boutique opens in Qatar
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    A new Ferrari Store has opened in Qatar. The boutique shop sells Ferrari accessories at the Alfardan Automotive Center. It's the first store of its kind in the Middle East, which has continued to grow as a leading market for Maranello's finest. Similar to the store at The Wynn in Las Vegas, the ...

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