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Italy is unfortunately no stranger to earthquakes, thus neither is the exotic automaker and racing team whose logo bears the country's flag. When disaster struck in Abruzzo, Ferrari launched a special-edition F430 to raise funds for its relief, and has been contributing to rebuilding the stricken region ever since. When the tsunami hit in Japan, Ferrari contributed millions to its aid. Now another earthquake has hit Italy – in the same part of the country that hosts Ferrari's headquarters

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Grand Opening of the Ferrari Pit Store store at Vulcano Buono – Click above for high-res image gallery

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Ferrari Store at the Nürburgring – Click above for high-res image gallery

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In addition to its epic supercars and growing roster of motorsport victories, Ferrari has emerged as a branding and merchandising powerhouse. But with its range of licensed paraphernalia ever increasing, the company's largest market has until now only had two retail outlets out of 20 worldwide Ferrari Stores. To that end, Ferrari has opened two more locations of its merchandising outlets in the United States: one in Miami and another in Hawaii.

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Click above for photo gallery

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If you already own a Ferrari laptop, Ferrari watch, Ferrari shoes, Ferrari pen, Ferrari speakers and Ferrari surfboard, then maybe you'll be in the demographic for this new Ferrari Unica Home Gym. The Italian-bodied exercise equipment features 25 possible exercises (double-clutching is not one of them), a key card that stores a users' data, and a built-in Wellness Mate computer that incorporates the aforementioned data and designs a personalized training plan. The price for this calorie burning

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If you want to buy a piece -- or five -- of Ferrari F1 history, then be ready on May 10. The FerrariStore.com is hawking five pieces from late vintage F1 challengers, all of them World Championship winning cars: the front wing and side plates from the F2004, an F2003-GA rear wing side plate and closed left side panel (sidepod?), F2001 gearbox gears, and a rear BBS wheel from the F1-2000 and a carrying case. Each item comes with a certificate of authenticity signed by Jean Todt. Once registered w

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Click image for high-res gallery of photos by Las de Alwis

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If Lamborghini can have its own mobile phone, we suppose it's only fair that Ferrari get one too. Introducing Motorola's MotoRAZR Maxx V6 Ferrari Challenge. With a V6, wouldn't that make it a Dino? No matter, because it does have 'the iconic prancing horse shield on the front and "Ferrari" in the company's easily recognizable font on the back. The phone turns on with the sound of a Ferrari Formula 1 engine revving.

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A new Ferrari Store has opened in Qatar. The boutique shop sells Ferrari accessories at the Alfardan Automotive Center. It's the first store of its kind in the Middle East, which has continued to grow as a leading market for Maranello's finest. Similar to the store at The Wynn in Las Vegas, the Qatar store has clothes, shoes, toys, keychains and other accessories, all bearing the Ferrari logo.

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