This new custom Ferrari debuted at Daytona International Speedway over the weekend.
Ferrari F12 Berlinetta
Unless you own a very special Ferrari, the only way you were going to park on Rodeo Drive in Beverly Hills today was to walk there and sit down on a bench. Otherwise, occupying the length of the plutomaniac's thoroughfare was everything from a 1948 166 MM Barchetta, the very first Ferrari imported to the United States, to the brand new 458 Speciale A, introduced at the Paris Motor Show earlier this month. A collection of 60 significant Ferraris were on display to celebrate the marque's 60th anni
Ferrari is observing its 60th anniversary in North America this year, and to celebrate, it's given us this: the F60 America, an incredibly exclusive supercar based on the already outrageous F12 Berlinetta. Want one? Too bad. Production has been limited to just 10 examples, and according to Ferrari, "the wonderfully elegant and unique F60 America has entranced US collectors and all 10 examples are already spoken for."
While denying his tenure was coming to an end just prior to his resignation last week, outgoing Ferrari chairman Luca di Montezemolo hinted at two new models to be revealed next month. One we anticipate to be a new version of the 458 – either the new turbocharged M model or the limited-edition Scuderia Spider – to be revealed at the Paris Motor Show on October 2, and the other we knew would be a strictly limited special exclusive to North America. And now we appear to have an idea of
The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
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