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27A detailed look at the dreams and failure of Better Place

If you've been curious about why Better Place went under, have we got the 8,000-word profile for you. For your weekend reading, check out a detailed history of the company's downfall over in Fast Company. Max Chafkin writes an engaging tale of the ups and downs that Better Place went through, and the personalities involved, foremost among them founder Shai Agassi, are also described in honest detail.

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