The Paris Motor Show may be where the bulk of new cars will be presented this week in the French capital, but it's not the only place. Fiat has chosen the swank Champs Elysées to unveil a trio of special-edition Cinquecento models as part of Fashion Week.
A brand like Mini is as much about image as it is about the vehicles it produces. Hence a seemingly endless array of branded merchandise, joined by this latest collection made in collaboration with Carmina Campus.
Mercedes-Benz has put together a fashion-shoot-and-video session with Dutch supermodel Lara Stone and the 2013 SL for Fashion Week, and the result is a vid that only those attending Fashion Week could understand. Which is, probably, half the point.
Mercedes-Benz sent Calvin Klein model Lara Stone out with a 2013 SL, and put photographer Alex Prager in charge of documenting the platform-heeled, Arcadian shenanigans. The project is called the 2012 Fashion Collaboration, Icons of Style, and will be shown in its entirety at Mercedes-Benz Fashion Week, February 9-15, 2012. Meant to be a modern take on film noir and, apparently, Storm Catchers, Stone uses the SL to outrun a tornado.
Fashionable Europeans demand a few staple accessories. Things like a Gucci bag, a Fiat 500 and a tiny quivering dog to put in both. Fiat may not be in the breeding business, but the first two came together when the Italian automaker teamed up with the Italian fashion house to come out with the Fiat 500 by Gucci.