Chrysler uses Super Bowl spots to honor troops, farmers

John Neff — Sun, 03 Feb 2013 23:25:00 EST

Filed under: Marketing/Advertising, Jeep, Ram

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?

We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.

The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Do the ads work? Watercooler judges around America will answer that later today, but we think they're just the right sort of follow up to both of Chrysler's previous big ads. Check 'em out below for yourself.

Continue reading Chrysler uses Super Bowl spots to honor troops, farmers

Chrysler uses Super Bowl spots to honor troops, farmers originally appeared on Autoblog on Sun, 03 Feb 2013 23:25:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Nano plant protests may cause Tata to reconsider

Michael Harley — Mon, 25 Aug 2008 08:55:00 EST

Filed under: Budget, Plants/Manufacturing, Hatchback, Fiat, Tata

Click above for high-res gallery of the Tato Nano

Fueling speculation that the Tata protests last week may have been much more effective than originally reported, India's Tata Motors Ltd has said it will move the upcoming Tata Nano plant from its planned eastern India location if the violent protests don't end. The tension is between the industry that is pushing for the 1,000-acre plant and the farmers who wish to retain the land for agricultural use. After the unveiling of the plant in January, which was hailed by the state's ruling Communists, the protests have been gathering steam. It eventually led to the violent clash last week as more than 1,000 people marched against the planned facility. The announcement from Tata Motors is significant as the company has invested more than 1,500 crore rupees ($350 million) in the project so far, and there is no alternate plan to replace the facility at Singur (although the Nano is going to be manufactured at other plants, as well). In addition, other manufacturers who are expanding into India (including Nissan, Renault, GM, and Hyundai) are watching the unfolding events very closely as they plan their next moves.

Gallery: Tata Nano

[Source: Automotive News, subs. req'd]

Nano plant protests may cause Tata to reconsider originally appeared on Autoblog on Mon, 25 Aug 2008 08:55:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments