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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[Nissan pulling Facebook ads over hate speech concerns]]></title><link>http://www.autoblog.com/2013/05/31/nissan-pulling-facebook-ads-over-hate-speech-concerns/</link><guid isPermaLink="true">http://www.autoblog.com/2013/05/31/nissan-pulling-facebook-ads-over-hate-speech-concerns/</guid><comments>http://www.autoblog.com/2013/05/31/nissan-pulling-facebook-ads-over-hate-speech-concerns/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/nissan/" rel="tag">Nissan</a></p><a href="http://www.nytimes.com/2013/05/29/business/media/facebook-says-it-failed-to-stop-misogynous-pages.html?_r=3&amp;"><img height="314" src="http://www.blogcdn.com/www.autoblog.com/media/2013/05/nissan-facebook.jpg" vspace="4" width="628" /></a><br />
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The system for advertising on <a href="http://www.autoblog.com/tag/facebook/">Facebook</a> allows companies to target specific demographics with ads that follow people based on their personal information, but as some companies have been finding out lately, this could lead to their ads showing up on questionable pages. According to <em>Automotive News</em> and <em>The New York Times</em>, <a href="http://www.autoblog.com/nissan/">Nissan</a> has joined a growing list of companies that has pulled its advertising until the social media giant can guarantee that the ads won't appear on offensive pages.<br />
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This issue came about as a result of a group calling for Facebook to ban gender-based hate speech that went unchecked on some fan pages. Apparently, some of these offensive pages even showed images of women being abused. We won't post the names of the offensive pages, but you can find some of them listed on <a href="http://www.nytimes.com/2013/05/29/business/media/facebook-says-it-failed-to-stop-misogynous-pages.html?_r=3&amp;">the NYT article</a>, though it looks like most of the pages have since been removed. As for Nissan, AN says that the only ads it had at the time were for Nissan UK, and there is no telling how this issue will affect Facebook advertising in the future.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/05/31/nissan-pulling-facebook-ads-over-hate-speech-concerns/">Nissan pulling Facebook ads over hate speech concerns</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Fri, 31 May 2013 10:01:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/05/31/nissan-pulling-facebook-ads-over-hate-speech-concerns/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20589233/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/05/31/nissan-pulling-facebook-ads-over-hate-speech-concerns/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>advertising</category><category>facebook</category><category>hate speech</category><category>nissan</category><category>targeted advertising</category><dc:creator><![CDATA[Jeffrey N. Ross]]></dc:creator><pubDate>Fri, 31 May 2013 10:01:00 EST</pubDate>
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</item><item><title><![CDATA[Facebook buying nav/traffic app Waze for $1B?]]></title><link>http://www.autoblog.com/2013/05/13/facebook-buying-nav-traffic-app-waze-for-1b/</link><guid isPermaLink="true">http://www.autoblog.com/2013/05/13/facebook-buying-nav-traffic-app-waze-for-1b/</guid><comments>http://www.autoblog.com/2013/05/13/facebook-buying-nav-traffic-app-waze-for-1b/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/tech/" rel="tag">Technology</a>, <a href="http://www.autoblog.com/category/earnings-financials/" rel="tag">Earnings/Financials</a></p><a href="http://techcrunch.com/2013/05/09/reports-facebook-is-buying-social-mapping-and-traffic-app-waze-for-up-to-1b-to-court-more-mobile-users/"><img alt="Waze" src="http://www.blogcdn.com/www.autoblog.com/media/2013/05/waze-628.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 339px;" /></a><br />
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<a href="http://techcrunch.com/2013/05/09/reports-facebook-is-buying-social-mapping-and-traffic-app-waze-for-up-to-1b-to-court-more-mobile-users/"><em>TechCrunch</em></a> reports that <a href="http://www.autoblog.com/tag/facebook/">Facebook</a> is moving to purchase the navigation and traffic app <a href="http://www.waze.com/livemap/">Waze</a> for a lofty sum. The buy would be the latest in a long line of high-dollar acquisitions by the social networking site, and both sides of the acquisition have reportedly entered into advanced due diligence after negotiations began six months ago. Early estimates put the payout somewhere between $800 million and $1 billion... if both sides can overcome a few stumbling blocks. The biggest of those is whether or not Waze will remain based in Israel or if it will relocate to the US.<br />
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While both companies are remaining silent about the potential purchase, such a move makes sense. Facebook is constantly refining its mobile experience, and the site boasts 751 million active monthly mobile users. That's a jump of 54 percent over last year, outpacing Facebook's desktop growth by nearly double, and the site would surely benefit by offering its mobile users navigation functionality.<br />
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Interestingly, this apparently isn't the first time Waze has found itself the object of a larger entity's lust - <a href="http://www.autoblog.com/tag/apple/">Apple</a> reportedly showed interest in the company not so long ago.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/05/13/facebook-buying-nav-traffic-app-waze-for-1b/">Facebook buying nav/traffic app Waze for $1B?</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Mon, 13 May 2013 10:15:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/05/13/facebook-buying-nav-traffic-app-waze-for-1b/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20566008/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/05/13/facebook-buying-nav-traffic-app-waze-for-1b/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>app</category><category>facebook</category><category>navigation</category><category>waze</category><dc:creator><![CDATA[Zach Bowman]]></dc:creator><pubDate>Mon, 13 May 2013 10:15:00 EST</pubDate>
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</item><item><title><![CDATA[GM and Facebook, sitting in a tree once again]]></title><link>http://www.autoblog.com/2013/04/10/gm-and-facebook-sitting-in-a-tree-once-again/</link><guid isPermaLink="true">http://www.autoblog.com/2013/04/10/gm-and-facebook-sitting-in-a-tree-once-again/</guid><comments>http://www.autoblog.com/2013/04/10/gm-and-facebook-sitting-in-a-tree-once-again/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/gm/" rel="tag">GM</a></p><a href="https://www.facebook.com/home.php#!/generalmotors"><img height="288" src="http://www.blogcdn.com/www.autoblog.com/media/2013/04/gm-facebook-1365608922.jpg" vspace="4" width="628" /></a><br />
<br />
Almost a year ago, <a href="http://www.autoblog.com/tag/general+motors/">General Motors</a> made the high-profile move of <a href="http://www.autoblog.com/2012/05/16/gm-says-facebook-ads-not-effective-pulls-campaign-ahead-of-ipo/">pulling its advertisements</a> from <a href="http://www.autoblog.com/tag/facebook/">Facebook</a>, but now it appears that the two giants of their respective industries are back on speaking terms. <em>Ad Age</em> is reporting that GM is once again committing its ad dollars to Facebook, although there are few details to go on including how much the automaker plans to spend.<br />
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What's changed since last May? For starters, <a href="http://www.autoblog.com/2012/07/29/global-marketing-chief-joel-ewanick-leaves-gm/">Joel Ewanick was fired from GM last year</a> after ending the relatively small Facebook ad budget (reportedly $10 million) and initiating a much more expensive one ($559 million) with British soccer team Manchester United. Also, the <em>Ad Age</em> article does indicate that since last May, Facebook has come up with a new ad exchange that offers more traditional advertisements rather than cookie-based social ads, which may have been one of the reasons GM dropped its Facebook budget to begin with.<br />
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In any case, you can now expect to see The General's advertisements while you're looking for some online social interaction.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/04/10/gm-and-facebook-sitting-in-a-tree-once-again/">GM and Facebook, sitting in a tree once again</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 10 Apr 2013 13:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/04/10/gm-and-facebook-sitting-in-a-tree-once-again/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20536032/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/04/10/gm-and-facebook-sitting-in-a-tree-once-again/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>facebook</category><category>general motors</category><category>gm</category><category>gm facebook</category><dc:creator><![CDATA[Jeffrey N. Ross]]></dc:creator><pubDate>Wed, 10 Apr 2013 13:30:00 EST</pubDate>
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</item><item><title><![CDATA[How social media is changing the way car defects and complaints are discovered]]></title><link>http://www.autoblog.com/2013/01/28/how-social-media-is-changing-the-way-car-defects-and-complaints/</link><guid isPermaLink="true">http://www.autoblog.com/2013/01/28/how-social-media-is-changing-the-way-car-defects-and-complaints/</guid><comments>http://www.autoblog.com/2013/01/28/how-social-media-is-changing-the-way-car-defects-and-complaints/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/etc/" rel="tag">Etc.</a></p><img height="339"  src="http://www.blogcdn.com/www.autoblog.com/media/2013/01/hyundai-twitter-page-628.jpg" vspace="4" width="628" /><br />
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Social media can allow direct and faster access to a person, a group or discussion of an issue, and that has led to wide ranging players in the automotive world figuring out how to use it in order to improve performance. Dealers encourage customers to <a href="http://www.autoblog.com/2013/01/02/why-upset-car-dealers-are-trying-to-find-a-way-around-google/">use sites like Google+ and DealerRater.com</a> for reviews, automakers like <a href="http://autoblog.com/hyundai">Hyundai</a> and <a href="http://autoblog.com/chrysler">Chrysler</a> have someone dedicated to watching Twitter for complaints, and federal agencies like the <a href="http://autoblog.com/tag/nhtsa">National Highway Traffic Safety Administration</a> survey forums and websites for hints about possible defects.<br />
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Said Hyundai Motor America's executive vice president of sales on using Twitter to speak to customers, "The function is the same: People have problems, and we take care of the problems." The company's interaction with Twitterers didn't exist a year ago, but things could progress to the point where Twitter forms part of the way that dealer satisfaction surveys are submitted by the automaker. There's work to do and knowledge to gain before that happens, but it's envisioned in the field of play.<br />
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Bodies like the NHTSA are said to "routinely search" the web "for information that might lead to an investigation." By going straight to the sources where car buyers are highlighting issues with their cars, the NHTSA has a line into early indicators of issues that might be defects, and it can begin to gather data or can supplement the data it already has. The other side of the equation: Law firms are taking note as well, with a university professor saying the increased and more public exposure of potential issues "could mean higher litigation."<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/01/28/how-social-media-is-changing-the-way-car-defects-and-complaints/">How social media is changing the way car defects and complaints are discovered</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Mon, 28 Jan 2013 18:33:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/01/28/how-social-media-is-changing-the-way-car-defects-and-complaints/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20436289/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/01/28/how-social-media-is-changing-the-way-car-defects-and-complaints/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>chrysler</category><category>dealers</category><category>facebook</category><category>hyundai</category><category>National Highway Traffic Safety Administration</category><category>social media</category><category>twitter</category><dc:creator><![CDATA[Jonathon Ramsey]]></dc:creator><pubDate>Mon, 28 Jan 2013 18:33:00 EST</pubDate>
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</item><item><title><![CDATA[AOL Autos Giveaway: Win a 2013 Dodge Dart with UConnect!]]></title><link>http://www.autoblog.com/2013/01/09/aol-autos-giveaway-win-a-2013-dodge-dart-with-uconnect/</link><guid isPermaLink="true">http://www.autoblog.com/2013/01/09/aol-autos-giveaway-win-a-2013-dodge-dart-with-uconnect/</guid><comments>http://www.autoblog.com/2013/01/09/aol-autos-giveaway-win-a-2013-dodge-dart-with-uconnect/#comments</comments><description><![CDATA[<a href="http://bit.ly/S9ayfJ"><img height="377" src="http://www.blogcdn.com/www.autoblog.com/media/2013/01/approved-blue-dart-opt.jpg" vspace="4" width="628" /></a><br />
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<a href="http://bit.ly/S9ayfJ"><img class="right border" src="http://www.blogcdn.com/www.autoblog.com/media/2013/01/aol-autosdartrr300x200.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 300px; height: 200px; float: right;" /></a>When planning the first ever Technology of the Year Award, our colleagues at AOL Autos decided early on that it would be great to give away the winning technology. Since all of this tech comes attached to vehicles, that meant giving away another car!<br />
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With the Chrysler UConnect system <a href="http://www.autoblog.com/2013/01/09/chrysler-uconnect-wins-aol-autos-tech-of-the-year/">having won the inaugural award</a> this year, they decided the prize should be a brand new <a href="http://www.autoblog.com/dodge/dart/">2013 Dodge Dart</a> equipped with the <a href="http://www.autoblog.com/tag/uconnect/">UConnect system</a>.<br />
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The giveaway starts today and runs through January 25th, so make sure to <a href="http://bit.ly/S9ayfJ">enter here</a> for your chance to win a new Dart valued at $23,820. If you want to know more about the new Dart, <a href="http://www.autoblog.com/2012/12/04/2013-dodge-dart-review/">click here</a> to read our review of it.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/01/09/aol-autos-giveaway-win-a-2013-dodge-dart-with-uconnect/">AOL Autos Giveaway: Win a 2013 Dodge Dart with UConnect!</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 09 Jan 2013 18:44:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/01/09/aol-autos-giveaway-win-a-2013-dodge-dart-with-uconnect/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20423836/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/01/09/aol-autos-giveaway-win-a-2013-dodge-dart-with-uconnect/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>2013 dodge dart</category><category>aol autos</category><category>dart</category><category>dodge</category><category>facebook</category><category>giveaway</category><category>sweepstakes</category><category>technology of the year</category><category>uconnect</category><category>win a dodge dart</category><dc:creator><![CDATA[John Neff]]></dc:creator><pubDate>Wed, 09 Jan 2013 18:44:00 EST</pubDate>
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</item><item><title><![CDATA[Autoblog Holiday Giveaway 4/5: Win a GoPro Hero3 Silver Edition!]]></title><link>http://www.autoblog.com/2012/12/21/autoblog-holiday-giveaway-4-5-win-a-gopro-hero3-silver-edition/</link><guid isPermaLink="true">http://www.autoblog.com/2012/12/21/autoblog-holiday-giveaway-4-5-win-a-gopro-hero3-silver-edition/</guid><comments>http://www.autoblog.com/2012/12/21/autoblog-holiday-giveaway-4-5-win-a-gopro-hero3-silver-edition/#comments</comments><description><![CDATA[<a href="http://bit.ly/WrwOPp"><img src="http://www.blogcdn.com/www.autoblog.com/media/2012/12/autoblogholidaygiveawaygoprohero-opt.png" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 233px;" /></a><br />
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<a class="shrBut" href="http://bit.ly/WrwOPp" target="_blank" title="Autoblog Go-Pro Giveaway Sweepstakes"><span><b>Enter Sweepstakes</b></span></a>Our series of <em>Autoblog</em> Holiday Giveaways continues, and the next prize was suggested by our <a href="https://www.facebook.com/Autoblog">fans on Facebook</a>. When we asked them what prizes they'd most like us to give away, the new GoPro Hero3 was mentioned more than any other. So we rang up the folks at <a href="http://gopro.com/">GoPro</a>, who said they were honored to be asked, and they rushed us out a brand-new Hero3 Silver Edition to give away.<br />
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The <a href="http://gopro.com/cameras/hd-hero3-silver-edition">GoPro Hero3 Silver Edition</a> features 11 megapixels of shooting power and the ability to capture 1080p video at 30 frames per second. It also comes with Wi-Fi built-in, and is compatible with GoPro's Wi-Fi remote and upcoming app. Thirty-percent smaller and 25-percent lighter than the Hero2 it replaces, the Hero3 is definitely the new hotness in action cams. What are you waiting for? You've got until the day after Christmas to enter, so get to it!<br />
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<a href="http://bit.ly/WrwOPp">Click here to enter</a> and make sure to read the rules below.<br />
<br />
<strong>The Rules:</strong><br />
<ul>
	<li>
		<strong><a href="http://bit.ly/WrwOPp">Click here</a> to enter. </strong>Requires that you Like the <em>Autoblog</em> Facebook page. Additional entries can be earned if your friends use a unique URL given to you to enter.</li>
	<li>
		<strong>Sweepstakes is open to residents of the United States (excluding Hawaii and Alaska), the District of Columbia, and Canada (excluding Quebec), 18 or older!</strong></li>
	<li>
		<strong>The winner will be chosen randomly.</strong><span><span> One winner will win a GoPro Hero3 Silver Edition and 16GB Micro SD card valued at </span></span>$324.98.</li>
	<li>
		<strong>If you are chosen, you will be notified by email.</strong><span><span> </span></span>Winners must respond within five days of being contacted. If you do not respond within that period, another winner will be chosen.</li>
	<li>
		The full list of rules, in all its legalese glory, can be <a href="http://www.autoblog.com/sweepstakes/rules/">found here</a>.</li>
	<li>
		<strong>Entries can be submitted until Wednesday, December 26, 2012 at 12:00 PM EST.</strong></li>
</ul><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2012/12/21/autoblog-holiday-giveaway-4-5-win-a-gopro-hero3-silver-edition/">Autoblog Holiday Giveaway 4/5: Win a GoPro Hero3 Silver Edition!</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Fri, 21 Dec 2012 12:45:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2012/12/21/autoblog-holiday-giveaway-4-5-win-a-gopro-hero3-silver-edition/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20402663/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2012/12/21/autoblog-holiday-giveaway-4-5-win-a-gopro-hero3-silver-edition/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>autoblog holiday giveaways</category><category>facebook</category><category>gopro</category><category>hero3</category><category>hero3 silver edition</category><dc:creator><![CDATA[John Neff]]></dc:creator><pubDate>Fri, 21 Dec 2012 12:45:00 EST</pubDate>
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</item><item><title><![CDATA[Facebook wants GM back]]></title><link>http://www.autoblog.com/2012/12/09/facebook-wants-gm-back/</link><guid isPermaLink="true">http://www.autoblog.com/2012/12/09/facebook-wants-gm-back/</guid><comments>http://www.autoblog.com/2012/12/09/facebook-wants-gm-back/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/hirings-firings/" rel="tag">Hirings/Firings/Layoffs</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/gm/" rel="tag">GM</a></p><a href="http://www.businessinsider.com/facebook-and-general-motors-advertising-2012-12"><img alt="Facebook"  src="http://www.blogcdn.com/www.autoblog.com/media/2012/12/facebook.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 353px;" /></a><br />
<br />
The story of <a href="http://www.autoblog.com/category/gm/">General Motors</a> and <a href="http://www.autoblog.com/tag/Facebook/">Facebook</a> has been a strange one. First, <a href="http://www.autoblog.com/2012/05/16/gm-says-facebook-ads-not-effective-pulls-campaign-ahead-of-ipo/">GM backed out</a> of a $10 million advertising strategy with Facebook at a crucial time, just before the social media platform's IPO in May. Then, the man behind the move, Joel Ewanick, was fired from GM for apparent details surrounding the automaker's <a href="http://www.autoblog.com/2012/08/08/ewanicks-crafty-budgeting-farley-award-led-to-ousting/">sponsorship of Manchester United</a>. That ousting caused a shuffling of faces in GM's marketing division, and it is something that Facebook sees as an opportunity.<br />
<br />
<em>Business Insider</em> recently spoke with the social media giant's VP of global marketing Carolyn Everson, who said her team is in the position of having to reintroduce themselves to GM's new advertising personnel. Everson explained that GM's withdrawal from its involvement in Facebook was not because ads weren't working. Rather, "It was about whether or not their strategy on Facebook was the right strategy. And we are working very hard to get that in a better place."<br />
<br />
Everson has been meeting with top GM brass over the last couple of months, and has been in touch with the new chief marketing officer for GM Canada, who apparently is in favor of Facebook. According to Everson, GM has not written any checks yet, but talks are moving along and dealings between the two companies will, in her words, be in a "better place" soon.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2012/12/09/facebook-wants-gm-back/">Facebook wants GM back</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Sun, 09 Dec 2012 09:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2012/12/09/facebook-wants-gm-back/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20396009/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2012/12/09/facebook-wants-gm-back/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>advertising</category><category>business insider</category><category>facebook</category><category>general motors</category><category>gm</category><category>gm canada</category><category>joel ewanick</category><category>marketing</category><dc:creator><![CDATA[George Kennedy]]></dc:creator><pubDate>Sun, 09 Dec 2012 09:00:00 EST</pubDate>
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</item><item><title><![CDATA[Ferrari celebrates 10 million Facebook fans, animates Montezemolo]]></title><link>http://www.autoblog.com/2012/12/07/ferrari-celebrates-10-million-facebook-fans-animates-montezemol/</link><guid isPermaLink="true">http://www.autoblog.com/2012/12/07/ferrari-celebrates-10-million-facebook-fans-animates-montezemol/</guid><comments>http://www.autoblog.com/2012/12/07/ferrari-celebrates-10-million-facebook-fans-animates-montezemol/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/etc/" rel="tag">Etc.</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/ferrari/" rel="tag">Ferrari</a></p><a href="/2012/12/07/ferrari-celebrates-10-million-facebook-fans-animates-montezemol/#continued"><img alt="Luca Di Montezemolo, Ferrari Chairman animated for Facebook video" src="http://www.blogcdn.com/www.autoblog.com/media/2012/12/ferrari-fans-628.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 408px; " /></a><br />
<br />
<a href="http://www.autoblog.com/kia/">Kia</a> has 2.1 million fans on Facebook, though we'd wager that far more people worldwide own Kias than are fans of the Korean automaker's page. On the other hand, <a href="http://www.autoblog.com/ferrari/">Ferrari</a>, whose owners number just a lucky few, has a legion of fans counted in the millions. In fact, the Facebook page for the Italian automaker just surpassed 10 million Likes.<br />
<br />
To celebrate this social media milestone, Ferrari has put together this cute little video <a href="/2012/12/07/ferrari-celebrates-10-million-facebook-fans-animates-montezemol/#continued">below</a>, featuring chairman <a href="http://www.autoblog.com/tag/montezemolo/">Luca di Montezemolo</a>, as well as a few other animated guest appearances.<br />
<br />
For comparison's sake, major corporations like Pepsi have 9.1 million fans, Kohl's has 9.7 million fans, and Wal-Mart has 25+ million fans. For a car company that sells a few thousand units a year, 10+ million upstretched thumbs is quite the following.<p><a href="http://www.autoblog.com/2012/12/07/ferrari-celebrates-10-million-facebook-fans-animates-montezemol/" rel="bookmark">Continue reading <em>Ferrari celebrates 10 million Facebook fans, animates Montezemolo</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2012/12/07/ferrari-celebrates-10-million-facebook-fans-animates-montezemol/">Ferrari celebrates 10 million Facebook fans, animates Montezemolo</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Fri, 07 Dec 2012 19:58:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2012/12/07/ferrari-celebrates-10-million-facebook-fans-animates-montezemol/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20393775/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2012/12/07/ferrari-celebrates-10-million-facebook-fans-animates-montezemol/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>facebook</category><category>ferrari</category><category>ferrari facebook</category><category>likes</category><category>luca di montezemolo</category><category>montezemolo</category><category>video</category><dc:creator><![CDATA[George Kennedy]]></dc:creator><pubDate>Fri, 07 Dec 2012 19:58:00 EST</pubDate>
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</item><item><title><![CDATA[Autoblog Giveaway: We're giving away 12 Magellan Roadmate GPS units!]]></title><link>http://www.autoblog.com/2012/11/23/autoblog-giveaway-were-giving-away-12-magellan-roadmate-gps-un/</link><guid isPermaLink="true">http://www.autoblog.com/2012/11/23/autoblog-giveaway-were-giving-away-12-magellan-roadmate-gps-un/</guid><comments>http://www.autoblog.com/2012/11/23/autoblog-giveaway-were-giving-away-12-magellan-roadmate-gps-un/#comments</comments><description><![CDATA[<a href="http://bit.ly/10uCcDF"><img src="http://www.blogcdn.com/www.autoblog.com/media/2012/11/roadmate-2255t-lmbfront-1-opt.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 395px;" /></a><br />
<br />
We're ramping up the giveaways as we race towards the end of the year, and we've got a sweet load of prizes to help make your Black Friday that much brighter. Courtesy of <a href="http://www.magellangps.com/">Magellan</a>, we're giving away 12 of the GPS-maker's excellent Roadmate navigation systems between now and November 30th.<br />
<br />
Each prize will be a different unit that spans the range of Magellan's Roadmate GPS line - from the $109.99 2210 to the $199.99 5265T-LMB model. We'll give away one prize per day for 12 days and start with the least expensive Roadmate units and work our way up. You'll be eligible to win each prize just by entering once - <a href="http://bit.ly/10uCcDF">enter quickly</a>, though, as the earlier you enter, the more chances you'll have to win.<br />
<br />
<strong>The Rules:</strong><br />
<ul>
	<li>
		<strong><a href="http://bit.ly/10uCcDF">Click here</a> to enter. </strong>Requires that you Like the Autoblog Facebook page. Additional entries can be earned if your friends use a unique URL given to you to enter.</li>
	<li>
		<strong>Sweepstakes is open to all residents of the 50 States, the District of Columbia, and Canada (excluding Quebec), 18 or older!</strong></li>
	<li>
		<strong>The winner will be chosen randomly.</strong><span><span> 12 winners will win a Magellan Roadmate GPS unit</span></span> valued between $109.99 and $199.99.</li>
	<li>
		<strong>If you are chosen, you will be notified by email.</strong><span><span> </span></span>Winners must respond within five days of being contacted. If you do not respond within that period, another winner will be chosen.</li>
	<li>
		The full list of rules, in all its legalese glory, can be <a href="http://www.autoblog.com/sweepstakes/rules/">found here</a>.</li>
	<li>
		<strong>Entries can be submitted until Tuesday, December 4, 2012 at 12:00 PM EST.</strong></li>
</ul><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2012/11/23/autoblog-giveaway-were-giving-away-12-magellan-roadmate-gps-un/">Autoblog Giveaway: We're giving away 12 Magellan Roadmate GPS units!</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Fri, 23 Nov 2012 13:59:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2012/11/23/autoblog-giveaway-were-giving-away-12-magellan-roadmate-gps-un/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20386165/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2012/11/23/autoblog-giveaway-were-giving-away-12-magellan-roadmate-gps-un/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>autoblog</category><category>facebook</category><category>giveaway</category><category>magellan</category><category>magellan roadmate</category><category>roadmat</category><category>sweepstakes</category><dc:creator><![CDATA[John Neff]]></dc:creator><pubDate>Fri, 23 Nov 2012 13:59:00 EST</pubDate>
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</item><item><title><![CDATA[Mercedes teases SLS AMG Black Series on Facebook]]></title><link>http://www.autoblog.com/2012/11/08/mercedes-teases-sls-amg-black-series-on-facebook/</link><guid isPermaLink="true">http://www.autoblog.com/2012/11/08/mercedes-teases-sls-amg-black-series-on-facebook/</guid><comments>http://www.autoblog.com/2012/11/08/mercedes-teases-sls-amg-black-series-on-facebook/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/coupes/" rel="tag">Coupe</a>, <a href="http://www.autoblog.com/category/sports/" rel="tag">Performance</a>, <a href="http://www.autoblog.com/mercedes-benz/" rel="tag">Mercedes-Benz</a></p><img height="334" src="http://www.blogcdn.com/www.autoblog.com/media/2012/11/sls-wrap-1352397735.jpeg" vspace="4" width="628" /><br />
<br />
When <a href="http://www.autoblog.com/mercedes-benz/">Mercedes-Benz</a> unveils a new model, it is not uncommon for a high-power <a href="http://www.autoblog.com/category/amg/">AMG</a> model to follow. And if the standard AMG treatment of more horsepower and aggressive bodywork doesn't get your heart pumping, AMG has you covered with <a href="http://www.autoblog.com/tag/black+series/">Black Series</a> versions of select models. In the past, the <a href="http://www.autoblog.com/2008/07/10/shnell-mercedes-benz-sl65-amg-black-series-previewed/">SL-Class</a> has been given the noir touch, as well as the <a href="http://www.autoblog.com/2011/11/21/2012-mercedes-benz-c63-amg-coupe-black-series-first-drive-review/">C-Class Coupe</a>, taking the power up a notch and the refinement out the window in favor of absolute driving excitement.<br />
<br />
But what if the model in question is the already insane <a href="http://www.autoblog.com/mercedes-benz/sls+amg/">SLS AMG</a>? Kicking things up a notch indeed requires a Black Series model. To that end, Mercedes-Benz has dropped this little nugget on Facebook: a photo of a new Gullwing supercar, under wraps, accompanied by a few lines of text.<br />
<br />
<blockquote class="inline-quote">
	<p>
		<em>"Anticipation is supposed to be the greatest joy. But don't worry, Mercedes-AMG will not wait until Christmas to unwrap this gift. The mystery about the latest Mercedes-AMG model will be disclosed soon. In less than 24 hours, we reveal the secret under the car cover. Stay tuned and check back with us tomorrow."</em></p>
</blockquote>
We absolutely suspect that this is the forthcoming <a href="http://www.autoblog.com/2012/08/14/mercedes-benz-sls-amg-black-series-caught-on-the-ring/">SLS AMG Black Series</a> under the cloak, but we won't know for sure until tomorrow. So, as Mercedes-Benz suggests, stay tuned.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2012/11/08/mercedes-teases-sls-amg-black-series-on-facebook/">Mercedes teases SLS AMG Black Series on Facebook</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 08 Nov 2012 18:33:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2012/11/08/mercedes-teases-sls-amg-black-series-on-facebook/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20374494/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2012/11/08/mercedes-teases-sls-amg-black-series-on-facebook/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>black series</category><category>facebook</category><category>mercedes-benz</category><category>sls amg</category><dc:creator><![CDATA[George Kennedy]]></dc:creator><pubDate>Thu, 08 Nov 2012 18:33:00 EST</pubDate>
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</item><item><title><![CDATA[Kia under fire for "likes for food" Facebook promo [w/poll]]]></title><link>http://www.autoblog.com/2012/10/29/kia-under-fire-for-likes-for-food-facebook-promo-w-poll/</link><guid isPermaLink="true">http://www.autoblog.com/2012/10/29/kia-under-fire-for-likes-for-food-facebook-promo-w-poll/</guid><comments>http://www.autoblog.com/2012/10/29/kia-under-fire-for-likes-for-food-facebook-promo-w-poll/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/etc/" rel="tag">Etc.</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/kia/" rel="tag">Kia</a></p><img height="306" src="http://www.blogcdn.com/www.autoblog.com/media/2012/10/kia-like-for-food.jpg" vspace="4" width="628" /><br />
<br />
<a href="http://www.autoblog.com/kia/">Kia</a>, like just about every other business, is trying hard to find its way in the ever-evolving world of social media. Some might say the Korean automaker is trying too hard, though, judging by responses to its new <a href="https://www.facebook.com/Kiamotorsworldwide">Facebook</a> campaign. The initiative was born out of an attempt to build the company's Facebook likes, while at the same time raising money for charity with a program called "1 Like = 1Day Food for 1 Family."<br />
<br />
Kia's Facebook campaign asked users to click on the social media site's ubiquitous thumbs-up "Like" button. In return, the carmaker promised that for every like, it would donate a day's worth of food for a whole family of starving refugees in Sudan through charity <a href="http://www.worldvision.org/">World Vision</a>.<br />
<br />
The effort garnered Kia almost 4,000 likes and, presumably, 4,000 days-worth of food for hungry refugees. But it's also gotten dozens of derisive comments calling Kia's campaign words like "disgraceful" and "sickening." The big objection to the effort is the idea that Kia is looking to boost brand awareness by taking advantage of people's charitable impulses. As one commenter said, "Either donate or don't... the emotional blackmail... is sickening." Another said, "If you really care, Kia, just help them anyway and don't boast about it for your own brand awareness."<br />
<br />
Kia says it has been caught off guard by the criticism and "...did not anticipate this type of interpretation." The company has since changed the link on their Facebook page from the like button to a World Vision link.<br />
<br />
University of Canberra social media researcher Julie Posetti tells <a href="http://www.stuff.co.nz/business/industries/7878273/Likes-for-food-promo-backfires-for-Kia">stuff.co.nz</a> that campaigns like this always have "potential for backlash."<br />
<br />
"Bottom line: it's rarely a good look to try to leverage potential customers' social concern for hungry, war-orphaned children in the interests of advertising clout," Posetti said.<br />
<br />
How do you feel about Kia's campaign? Cast your vote in our poll below, then speak your mind in Comments.<br />
<br />
<br />
<p><a href="http://www.autoblog.com/2012/10/29/kia-under-fire-for-likes-for-food-facebook-promo-w-poll/#poll78582">View Poll</a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2012/10/29/kia-under-fire-for-likes-for-food-facebook-promo-w-poll/">Kia under fire for "likes for food" Facebook promo [w/poll]</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Mon, 29 Oct 2012 11:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2012/10/29/kia-under-fire-for-likes-for-food-facebook-promo-w-poll/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20363812/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2012/10/29/kia-under-fire-for-likes-for-food-facebook-promo-w-poll/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>1 day food for 1 family</category><category>charity</category><category>facebook</category><category>kia</category><category>kia facebook</category><category>social media</category><category>sudan</category><category>world vision</category><dc:creator><![CDATA[Chris Tutor]]></dc:creator><pubDate>Mon, 29 Oct 2012 11:30:00 EST</pubDate>
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</item><item><title><![CDATA[Autoblog Giveaway: Win an Escort Passport 9500 ix radar and laser detector!]]></title><link>http://www.autoblog.com/2012/10/10/autoblog-giveaway-win-an-escort-passport-9500-ix-radar-and-lase/</link><guid isPermaLink="true">http://www.autoblog.com/2012/10/10/autoblog-giveaway-win-an-escort-passport-9500-ix-radar-and-lase/</guid><comments>http://www.autoblog.com/2012/10/10/autoblog-giveaway-win-an-escort-passport-9500-ix-radar-and-lase/#comments</comments><description><![CDATA[<a href="http://bit.ly/ORLOaa "><img src="http://www.blogcdn.com/www.autoblog.com/media/2012/10/abpassportnewdate100512-1349811198.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 229px;" /></a><br />
<br />
This month's giveaway is a <a href="http://www.escortradar.com/passport9500ix-details.php">Passport 9500 ix</a> radar and laser detector courtesy of <a href="http://www.escortradar.com/">Escort</a>. Not that you would ever break the law by going a few miles per hour over the speed limit, but if you did (by accident, of course), the Passport 9500 ix detector is your best bet for avoiding a ticket.<br />
<br />
Its claim to fame is a function called "AutoLearn," which identifies false alarms and uses GPS to remember their location. This virtually eliminates false alarms, the bane of most laser and radar detectors owners. Combined with Escort's excellent laser and radar detection hardware, the ability to update its database of red light and fixed-position speed camera locations over the web and automatically vary the sensitivity of detection based on vehicle speed, the 9500 ix is a true set-it-and-forget-it detector.<br />
<br />
The Passport 9500 ix sits atop the Escort line as the best all-around detector offered by this trusted 30-year-old, Cincinnati-based brand. And it can be yours for the low, low price of absolutely nothing. Just <a href="http://bit.ly/ORLOaa ">enter on our Facebook page</a> between now and 5:00 PM EST on Wednesday, October 17.<br />
<br />
When you enter, you'll also get a unique URL to share with friends via Facebook, Twitter and email. If they use it to enter, you get more entries! See below for the rules of the sweepstakes.<br />
<br />
<strong>The Rules:</strong><br />
<ul>
	<li>
		<strong><a href="http://bit.ly/ORLOaa ">Click here</a> to enter. </strong>Requires that you Like the Autoblog Facebook page. Additional entries can be earned if your friends use a unique URL given to you to enter.</li>
	<li>
		<strong>Sweepstakes is open to all residents of the 50 States, the District of Columbia, and Canada (excluding Quebec), 18 or older!</strong></li>
	<li>
		<strong>The winner will be chosen randomly.</strong><span><span> One winner will win an Escort Passport 9500 ix valued at $499.95.</span></span></li>
	<li>
		<strong>If you are chosen, you will be notified by email.</strong><span><span> </span></span>Winners must respond within five days of being contacted. If you do not respond within that period, another winner will be chosen.</li>
	<li>
		The full list of rules, in all its legalese glory, can be <a href="http://www.autoblog.com/sweepstakes/rules/">found here</a>.</li>
	<li>
		<strong>Entries can be submitted until Wednesday, October 17, 2012 at 5:00 PM EST.</strong></li>
</ul>
<style type="text/css">
.shrBut {float:right;width:245px;}  #content .shrBut a:hover{text-decoration:none}  .shrBut span {background:url(http://o.aolcdn.com/os/autoblog/sweeps/sweeps_enter.png) no-repeat scroll 0 0 transparent;display:block;height:83px;text-indent:-6666px;}  .shrBut span:hover{background-position:left -119px}</style><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2012/10/10/autoblog-giveaway-win-an-escort-passport-9500-ix-radar-and-lase/">Autoblog Giveaway: Win an Escort Passport 9500 ix radar and laser detector!</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 10 Oct 2012 12:31:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2012/10/10/autoblog-giveaway-win-an-escort-passport-9500-ix-radar-and-lase/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20345528/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2012/10/10/autoblog-giveaway-win-an-escort-passport-9500-ix-radar-and-lase/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>autoblog giveaway</category><category>autolearn</category><category>escort</category><category>facebook</category><category>passport 9500 ix</category><category>passport 9500ix</category><category>radar and laser detector</category><category>radar detector</category><category>sweepstakes</category><dc:creator><![CDATA[John Neff]]></dc:creator><pubDate>Wed, 10 Oct 2012 12:31:00 EST</pubDate>
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</item><item><title><![CDATA[Lexus launches "Unleash The LFA" contest [w/video]]]></title><link>http://www.autoblog.com/2012/08/06/lexus-launches-unleash-the-lfa-contest-w-video/</link><guid isPermaLink="true">http://www.autoblog.com/2012/08/06/lexus-launches-unleash-the-lfa-contest-w-video/</guid><comments>http://www.autoblog.com/2012/08/06/lexus-launches-unleash-the-lfa-contest-w-video/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/coupes/" rel="tag">Coupe</a>, <a href="http://www.autoblog.com/category/sports/" rel="tag">Performance</a>, <a href="http://www.autoblog.com/category/etc/" rel="tag">Etc.</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/lexus/" rel="tag">Lexus</a>, <a href="http://www.autoblog.com/category/event-alert/" rel="tag">Event Alert</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="/2012/08/06/lexus-launches-unleash-the-lfa-contest-w-video/#continued"><img height="338" src="http://www.blogcdn.com/www.autoblog.com/media/2012/08/unleashthelfa.jpg" vspace="4" width="628" /></a><br />
<br />
<a href="http://www.autoblog.com/lexus">Lexus</a>' annual Golden Opportunity Sales Event is in effect, and an additional bit of golden yellow to go along with it this year is the Unleash the <a href="http://www.autoblog.com/lexus/lfa">LFA</a> sweepstakes. The deal is simple: you log onto your Facebook page, check out the Lexus Facebook page, submit your personal details to enter the contest and then spread the link to your Facebook friends.<br />
<br />
Having done that, you'll be entered for the chance to unleash the LFA yourself. If you win, you'll be flown to the Skip Barber Racing School in Salinas, California for some personal training from ex IndyCar and NASCAR driver and reigning Grand-Am champion Scott Pruett, behind the wheel of an LFA. The contest ends August 21, and of course the odds are long, but since you'll be on Facebook anyway... and, come on, have you <em>heard</em> the LFA? If you need a reminder, you'll find one in the video <a href="/2012/08/06/lexus-launches-unleash-the-lfa-contest-w-video/#continued">below</a>.<p><a href="http://www.autoblog.com/2012/08/06/lexus-launches-unleash-the-lfa-contest-w-video/" rel="bookmark">Continue reading <em>Lexus launches "Unleash The LFA" contest [w/video]</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2012/08/06/lexus-launches-unleash-the-lfa-contest-w-video/">Lexus launches "Unleash The LFA" contest [w/video]</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Mon, 06 Aug 2012 07:58:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2012/08/06/lexus-launches-unleash-the-lfa-contest-w-video/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20293524/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2012/08/06/lexus-launches-unleash-the-lfa-contest-w-video/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>contest</category><category>facebook</category><category>lexus</category><category>lexus lfa</category><category>lfa</category><category>skip barber</category><category>sweepstakes</category><category>unleash the lfa</category><category>video</category><category>videos</category><category>youtube</category><dc:creator><![CDATA[Jonathon Ramsey]]></dc:creator><pubDate>Mon, 06 Aug 2012 07:58:00 EST</pubDate>
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</item><item><title><![CDATA[2013 Lexus LS 460 F Sport gets early Facebook reveal]]></title><link>http://www.autoblog.com/2012/07/27/2013-lexus-ls-460-f-sport-gets-early-facebook-reveal/</link><guid isPermaLink="true">http://www.autoblog.com/2012/07/27/2013-lexus-ls-460-f-sport-gets-early-facebook-reveal/</guid><comments>http://www.autoblog.com/2012/07/27/2013-lexus-ls-460-f-sport-gets-early-facebook-reveal/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/sedans/" rel="tag">Sedan</a>, <a href="http://www.autoblog.com/lexus/" rel="tag">Lexus</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="http://www.autoblog.com/photos/2013-lexus-ls-f-sport/"><img alt="2013 Lexus LS 460 F Sport - front three-quarter view in the moonlight" src="http://www.blogcdn.com/www.autoblog.com/media/2012/07/480819101510946108435341316726647n.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 405px; " /></a><br />
<br />
Ladies and gentlemen, your <a href="http://autoblog.com/lexus/ls">2013 Lexus LS 460 F Sport</a> has arrived. <a href="http://autoblog.com/lexus">Lexus</a> won't be officially unwrapping its new flagship until next Monday, July 30, but the automaker has decided to reveal this single image of the car early via its Facebook page.<br />
<br />
Surprised about the new sedan's design? Neither are we. Lexus' new design language is fully present here on the LS, complete with the large spindle grille found on, well, nearly every other model in its lineup. We'll be interested to see what the standard LS models look like without the trim-and-tape F Sport up-do.<br />
<br />
Lexus will continue to offer its big sedan in LS 460, LS 460 L and LS 600h L guises, as well as the more athletic looking F Sport model you see here. We'll have the full details on Monday, so stay tuned.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2012/07/27/2013-lexus-ls-460-f-sport-gets-early-facebook-reveal/">2013 Lexus LS 460 F Sport gets early Facebook reveal</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Fri, 27 Jul 2012 13:42:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2012/07/27/2013-lexus-ls-460-f-sport-gets-early-facebook-reveal/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20287958/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2012/07/27/2013-lexus-ls-460-f-sport-gets-early-facebook-reveal/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>2013 lexus ls</category><category>2013 lexus ls 460 f sport</category><category>f sport</category><category>facebook</category><category>lexus</category><category>lexus ls</category><category>ls</category><category>ls 460</category><category>ls460</category><dc:creator><![CDATA[Steven J. Ewing]]></dc:creator><pubDate>Fri, 27 Jul 2012 13:42:00 EST</pubDate>
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</item><item><title><![CDATA[Honda reveals new cloud-based infotainment system [w/video]]]></title><link>http://www.autoblog.com/2012/07/18/honda-reveals-new-cloud-based-infotainment-system-w-video/</link><guid isPermaLink="true">http://www.autoblog.com/2012/07/18/honda-reveals-new-cloud-based-infotainment-system-w-video/</guid><comments>http://www.autoblog.com/2012/07/18/honda-reveals-new-cloud-based-infotainment-system-w-video/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/tech/" rel="tag">Technology</a>, <a href="http://www.autoblog.com/honda/" rel="tag">Honda</a>, <a href="http://www.autoblog.com/category/infotainment/" rel="tag">Infotainment</a></p><a href="http://www.autoblog.com/photos/hondalink/"><img alt="HondaLink" src="http://www.blogcdn.com/www.autoblog.com/media/2012/07/hondalinkscreen-628.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 373px;" /></a><br />
<br />
<a href="http://www.autoblog.com/honda/">Honda</a> let the cat <em><a href="http://www.autoblog.com/2012/06/29/new-accord-will-feature-hondas-answer-to-fords-sync/">officially</a></em> out of the bag today, revealing details about its new <a href="http://www.autoblog.com/tag/hondalink/">HondaLink</a> infotainment system that will be featured in the new <a href="http://www.autoblog.com/honda/accord/">2013 Accord</a>. The new midsize sedan doesn't launch until the fall, but the Japanese automaker is clearly eager to start building momentum for its long-awaited new model by addressing one of the company's long-running deficiencies: connectivity.<br />
<br />
HondaLink will feature <a href="http://www.autoblog.com/tag/aha/">Aha Radio</a>, a cloud-based digital content service that uses the driver's smart phone data connection for streaming through the vehicle's audio system. The interface uses a radio station model, with users creating content presets. Besides music, news, podcasts and other traditional audio content, Aha will allow drivers to listen to Facebook and Twitter feeds.<br />
<br />
While the <a href="/2012/07/18/honda-reveals-new-cloud-based-infotainment-system-w-video/#continued">video</a> Honda released today plays more like a commercial than a tutorial, we're looking forward to getting our hands on the system. The big question is whether it can vault Honda to the front of the mainstream infotainment pack, or merely put them where Ford was three years ago.<br />
<br />
<a href="/2012/07/18/honda-reveals-new-cloud-based-infotainment-system-w-video/#continued">Scroll down</a> to watch the video and read the full press release.<p><a href="http://www.autoblog.com/2012/07/18/honda-reveals-new-cloud-based-infotainment-system-w-video/" rel="bookmark">Continue reading <em>Honda reveals new cloud-based infotainment system [w/video]</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2012/07/18/honda-reveals-new-cloud-based-infotainment-system-w-video/">Honda reveals new cloud-based infotainment system [w/video]</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 18 Jul 2012 17:45:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2012/07/18/honda-reveals-new-cloud-based-infotainment-system-w-video/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20281103/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2012/07/18/honda-reveals-new-cloud-based-infotainment-system-w-video/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>aha</category><category>aha radio</category><category>distracted driving</category><category>facebook</category><category>harman</category><category>honda</category><category>hondalink</category><category>in car entertainment</category><category>infotainment</category><category>texting</category><category>twitter</category><dc:creator><![CDATA[Jeff Sabatini]]></dc:creator><pubDate>Wed, 18 Jul 2012 17:45:00 EST</pubDate>
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</item><item><title><![CDATA[Nissan courts social media to help with product planning]]></title><link>http://www.autoblog.com/2012/07/15/nissan-courts-social-media-to-help-with-product-planning/</link><guid isPermaLink="true">http://www.autoblog.com/2012/07/15/nissan-courts-social-media-to-help-with-product-planning/</guid><comments>http://www.autoblog.com/2012/07/15/nissan-courts-social-media-to-help-with-product-planning/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/tech/" rel="tag">Technology</a>, <a href="http://www.autoblog.com/nissan/" rel="tag">Nissan</a></p><a href="http://www.autonews.com/apps/pbcs.dll/article?AID=/20120709/OEM03/307099971/1506"><img alt="Nissan Facebook" src="http://www.blogcdn.com/www.autoblog.com/media/2012/07/nissan-facebook-628.jpg" style="margin: 4px 0px; width: 628px; height: 370px; border-width: 0px; border-style: solid;" /></a><br />
<br />
<em>Automotive News</em> reports <a href="http://www.autoblog.com/nissan">Nissan</a> may turn to the company's social media followers to help plan future products. Erich Marx, director of interactive and <a href="http://www.autoblog.com/tag/social media">social media</a> marketing, thinks sites like Pintrest and <a href="http://www.autoblog.com/tag/facebook">Facebook</a> could be used as specialized focus groups to help answer questions that the automaker's product planners and managers face.<br />
<br />
Nissan already plans to ask its followers what sorts of vehicles and technologies they expect to see on the market in the next 10 years. Depending on how that goes, further and more specific queries could follow.<br />
<br />
The report says Marx understands the online community isn't a place for throwing out confidential designs, but with over 1 million fans on Facebook and a similar number on Google+ and <a href="http://www.autoblog.com/tag/twitter">Twitter</a>, he sees plenty of potential consulting power.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2012/07/15/nissan-courts-social-media-to-help-with-product-planning/">Nissan courts social media to help with product planning</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Sun, 15 Jul 2012 10:02:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2012/07/15/nissan-courts-social-media-to-help-with-product-planning/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20276646/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2012/07/15/nissan-courts-social-media-to-help-with-product-planning/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>erich marx</category><category>facebook</category><category>google+</category><category>nissan</category><category>pintrest</category><category>product planning</category><category>social media</category><category>technology</category><category>twitter</category><dc:creator><![CDATA[Zach Bowman]]></dc:creator><pubDate>Sun, 15 Jul 2012 10:02:00 EST</pubDate>
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</item><item><title><![CDATA[GM sits down with Facebook, may friend each other again]]></title><link>http://www.autoblog.com/2012/07/07/gm-sits-down-with-facebook-may-friend-each-other-again/</link><guid isPermaLink="true">http://www.autoblog.com/2012/07/07/gm-sits-down-with-facebook-may-friend-each-other-again/</guid><comments>http://www.autoblog.com/2012/07/07/gm-sits-down-with-facebook-may-friend-each-other-again/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/gm/" rel="tag">GM</a></p><a href="http://www.adweek.com/news/advertising-branding/gm-facebook-and-power-ros-141605"><img alt="GM Facebook Page" src="http://www.blogcdn.com/www.autoblog.com/media/2012/07/gm-facebook-628.jpg" style="margin: 4px 0px; width: 628px; height: 390px; border-width: 0px; border-style: solid;" /></a><br />
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<a href="http://www.autoblog.com/tag/general motors">General Motors</a> and <a href="http://www.autoblog.com/tag/facebook">Facebook</a> have restarted talks. According to Adweek.com, <a href="http://www.autoblog.com/tag/joel+ewanick/">Joel Ewanick</a>, GM's head of global marketing, and Facebook global head of sales Carolyn Everson recently met during the Cannes Lions Festival of Creativity in France. Those conversations eventually led to talks between <a href="http://www.autoblog.com/tag/dan akerson">GM CEO Dan Akerson</a> and Facebook chief operating officer Sheryl Sandberg, indicating the automaker may be interested in restarting its advertising efforts with the social media giant.<br />
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GM dealt Facebook a serious blow when the manufacturer pulled its ad commitments with Facebook just <a href="http://www.autoblog.com/2012/05/16/gm-says-facebook-ads-not-effective-pulls-campaign-ahead-of-ipo/">days before the site went public</a>. The automaker reportedly spent $10 million on Facebook ads, but said the efforts were largely wasted. The departure sparked a larger conversation about the value of social media marketing and may have contributed to Facebook's stock faltering shortly after going public.<br />
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Neither GM nor Facebook are commenting on whether the automaker will reopen its advertising account.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2012/07/07/gm-sits-down-with-facebook-may-friend-each-other-again/">GM sits down with Facebook, may friend each other again</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Sat, 07 Jul 2012 12:31:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2012/07/07/gm-sits-down-with-facebook-may-friend-each-other-again/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20272848/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2012/07/07/gm-sits-down-with-facebook-may-friend-each-other-again/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>advertising</category><category>carolyn everson</category><category>dan akerson</category><category>facebook</category><category>general motors</category><category>gm</category><category>gm facebook</category><category>joel ewanick</category><category>marketing</category><category>sheryl sandberg</category><category>social marketing</category><dc:creator><![CDATA[Zach Bowman]]></dc:creator><pubDate>Sat, 07 Jul 2012 12:31:00 EST</pubDate>
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</item><item><title><![CDATA[Aston Martin celebrates millionth Facebook fan with DB9 1M]]></title><link>http://www.autoblog.com/2012/06/28/aston-martin-celebrates-millionth-facebook-fan-with-db9-1m/</link><guid isPermaLink="true">http://www.autoblog.com/2012/06/28/aston-martin-celebrates-millionth-facebook-fan-with-db9-1m/</guid><comments>http://www.autoblog.com/2012/06/28/aston-martin-celebrates-millionth-facebook-fan-with-db9-1m/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/aftermarket/" rel="tag">Aftermarket</a>, <a href="http://www.autoblog.com/category/coupes/" rel="tag">Coupe</a>, <a href="http://www.autoblog.com/category/sports/" rel="tag">Performance</a>, <a href="http://www.autoblog.com/category/etc/" rel="tag">Etc.</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/aston+martin/" rel="tag">Aston Martin</a>, <a href="http://www.autoblog.com/category/uk/" rel="tag">UK</a>, <a href="http://www.autoblog.com/category/design-style/" rel="tag">Design/Style</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><img alt="Aston Martin DB9 1M" src="http://www.blogcdn.com/www.autoblog.com/media/2012/06/01-aston-martin-db9-1m-628.jpg" style="margin: 4px 0px; width: 628px; height: 419px; border-width: 0px; border-style: solid;" /><br />
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<a href="http://www.autoblog.com/aston martin">Aston Martin</a> has racked up one million fans on <a href="http://www.autoblog.com/tag/facebook">Facebook</a>, and the company has marked the occasion by building a <a href="http://www.autoblog.com/aston+martin/db9/">DB9</a> configured by the masses. Every last option on the coupe was picked by the company's teeming horde of fans, including the interior options and the, um, <em>unique</em> vinyl wrap outside. There's no word on what the automaker will do with the DB9 1M, but we doubt we'll see a special edition version make it to dealers anytime soon.<br />
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Aston isn't the only automaker to crank out a special model for its Facebook fans. <a href="http://www.autoblog.com/nissan">Nissan</a> recently let the social network's members <a href="http://www.autoblog.com/2012/02/23/nissan-project-370z-you-choose-the-suspension-w-video/">choose which modifications</a> to use on a special tuner version of the <a href="http://www.autoblog.com/nissan/370z">370Z</a>, and <a href="http://www.autoblog.com/porsche">Porsche</a> has created unique <a href="http://www.autoblog.com/2012/01/21/porsche-plasters-2m-faces-on-cayman-to-celebrate-facebook-milest/">Cayman</a> and <a href="http://www.autoblog.com/porsche/911">911</a> models for its two million and one million fan milestones, respectively. Head over <a href="http://www.facebook.com/media/set/?set=a.10150938336758355.435458.15678718354&amp;type=3">to Facebook</a> to let Aston Martin know how you feel about the DB9 1M.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2012/06/28/aston-martin-celebrates-millionth-facebook-fan-with-db9-1m/">Aston Martin celebrates millionth Facebook fan with DB9 1M</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 28 Jun 2012 11:23:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2012/06/28/aston-martin-celebrates-millionth-facebook-fan-with-db9-1m/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20268176/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2012/06/28/aston-martin-celebrates-millionth-facebook-fan-with-db9-1m/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>aston martin</category><category>db9</category><category>db9 1m</category><category>facebook</category><dc:creator><![CDATA[Zach Bowman]]></dc:creator><pubDate>Thu, 28 Jun 2012 11:23:00 EST</pubDate>
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</item><item><title><![CDATA[Ford and GM in Twitterfight over Facebook advertising?]]></title><link>http://www.autoblog.com/2012/05/17/ford-and-gm-in-twitterfight-over-facebook-advertising/</link><guid isPermaLink="true">http://www.autoblog.com/2012/05/17/ford-and-gm-in-twitterfight-over-facebook-advertising/</guid><comments>http://www.autoblog.com/2012/05/17/ford-and-gm-in-twitterfight-over-facebook-advertising/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/category/gm/" rel="tag">GM</a></p><img alt="Ford's Twitter jab at GM's Facebook ad pullout " src="http://www.blogcdn.com/www.autoblog.com/media/2012/05/ford-tweet-gm-facebook.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 252px; " /><br />
Frenemies <a href="http://www.autoblog.com/ford/">Ford</a> and <a href="http://www.autoblog.com/category/gm/">General Motors</a> have taken to cyberspace for a little verbal sparing, trading snarky shots this week over which company is more likeable on Facebook.<br />
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GM set itself up Tuesday after news broke that the carmaker decided <a href="http://www.autoblog.com/2012/05/16/gm-says-facebook-ads-not-effective-pulls-campaign-ahead-of-ipo/">not to spend $10 million</a> on Facebook advertising the same week the social media juggernaut prepares for its initial public offering expected to raise $100 billion dollars.<br />
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Ford used the opportunity to <a href="https://twitter.com/#!/Ford/status/202523756571279360">tweak</a> its crosstown rival, tweeting: "It's all about the execution. Our Facebook ads are effective when strategically combined with engaging content &amp; innovation."<br />
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GM couldn't leave that alone, going onto its <a href="https://www.facebook.com/generalmotors/posts/10150871315201961">Facebook page</a>, "Just wanted to let our millions of Facebook fans know, we're still here, and we 'like' you back!"<br />
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Both carmakers will continue to use Facebook, where both have millions of followers of their brands and vehicles. And, really, they are both right.<br />
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Ford has done an extremely good job incorporating Facebook into its marketing strategy. When it came time to launch the new <a href="http://www.autoblog.com/ford/explorer/">Ford Explorer</a>, it did it through Facebook reaching millions of people.<br />
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GM has determined its money will be better spent in other areas. A recent <em>Associated Press</em>-CNBC poll showing more than half of all Facebook users never click on sponsored ads and only 12 percent said they felt comfortable to buy anything over Facebook. Google, <em>The Wall Street Journal</em> <a href="http://online.wsj.com/article/SB10001424052702304192704577406394017764460.html?mod=WSJ_hp_LEFTTopStories">points out</a>, is much more effective. <p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2012/05/17/ford-and-gm-in-twitterfight-over-facebook-advertising/">Ford and GM in Twitterfight over Facebook advertising?</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 17 May 2012 10:35:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2012/05/17/ford-and-gm-in-twitterfight-over-facebook-advertising/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20239690/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2012/05/17/ford-and-gm-in-twitterfight-over-facebook-advertising/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>facebook</category><category>facebook advertising</category><category>facebook ipo</category><category>ford</category><category>ford motor company</category><category>general motors</category><category>gm</category><category>social media</category><category>tweet</category><category>twitter</category><category>twitter fight</category><category>twitterfight</category><dc:creator><![CDATA[Scott Burgess]]></dc:creator><pubDate>Thu, 17 May 2012 10:35:00 EST</pubDate>
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</item><item><title><![CDATA[GM says Facebook ads not effective, pulls campaign ahead of IPO]]></title><link>http://www.autoblog.com/2012/05/16/gm-says-facebook-ads-not-effective-pulls-campaign-ahead-of-ipo/</link><guid isPermaLink="true">http://www.autoblog.com/2012/05/16/gm-says-facebook-ads-not-effective-pulls-campaign-ahead-of-ipo/</guid><comments>http://www.autoblog.com/2012/05/16/gm-says-facebook-ads-not-effective-pulls-campaign-ahead-of-ipo/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/gm/" rel="tag">GM</a></p><a href="http://www.huffingtonpost.com/2012/05/15/general-motors-advertising-facebook_n_1518862.html#s=898439"><img alt="Facebook"  src="http://www.blogcdn.com/www.autoblog.com/media/2012/05/facebook.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 426px;" /></a><br />
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The Internets are buzzing over the upcoming initial public offering of Facebook, but <a href="http://autoblog.com/gm">General Motors</a> doesn't seem all that impressed. The Huffington Post reports that The General has pulled its Facebook ad campaigns just days before the social media site is scheduled to officially hit the stock market.<br />
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The pricey ad buy reportedly wasn't paying sufficient dividends for GM, which spends billions of dollars on advertising every year. GM Spokesperson Pat Morrissey confirmed that Facebook was being reassessed, but added that the automaker routinely reviews where it is spending its ad dollars. Morrissey then added that GM is looking for effectiveness when it doles out marketing cash, which doesn't bode well for Facebook's ability to draw clicks.<br />
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If GM's decision sounds at all irrational, the statistics seem to show that Facebook isn't exactly an ad-click magnet. A recent CNBC poll showed that 50 percent of all Facebook users never click on any ads, and only 12 percent of those polled feel comfortable purchasing anything through Facebook. Google appears to be more effective at attracting clicks, as <em>The Wall Street Journal</em> <a href="http://online.wsj.com/article/SB10001424052702304192704577406394017764460.html?mod=WSJ_hp_LEFTTopStories">cites</a> a click-rate that is seven times that of Facebook.<br />
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Regardless of GM's decision to break up with Facebook, we're guessing that the news probably won't drown out much of the anticipation for the IPO. After all, it isn't every day that an Internet site with 900 million mostly addicted users goes public.<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2012/05/16/gm-says-facebook-ads-not-effective-pulls-campaign-ahead-of-ipo/">GM says Facebook ads not effective, pulls campaign ahead of IPO</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 16 May 2012 10:27:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2012/05/16/gm-says-facebook-ads-not-effective-pulls-campaign-ahead-of-ipo/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20238929/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2012/05/16/gm-says-facebook-ads-not-effective-pulls-campaign-ahead-of-ipo/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>advertising</category><category>facebook</category><category>facebook ad</category><category>facebook ads</category><category>general motors</category><category>gm</category><category>gm facebook</category><category>ipo</category><category>stock price</category><dc:creator><![CDATA[Chris Shunk]]></dc:creator><pubDate>Wed, 16 May 2012 10:27:00 EST</pubDate>
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