
click above for more high-res pics of the 2009 Ford F-150
The Ford F-150 is America's annual best seller, moving more units than anything else since Jimmy Carter was president. It's also one of the most challenged when it comes to cutting through the air, although we know there's worse. If the F-150 is going to clear the hurdle of new CAFE regs, that's going to change: its combined 16.5 mpg won't make it any friends come 2020.
Ford designers, led by North American Design Director Peter Horbury, are already looking at ways to make the next generation F-150 more aerodynamic, despite the all-new 2009 Ford F-150 having just debuted. The problem is, there simply aren't many options for making a difference: the only two components are the giant block of a passenger compartment and the massive drag-creating void of a bed behind it. Ford design did attempt to go a little aero with the front end of the 10th generation 1997-2003 F-150, but that, frankly, wasn't what people expected from an American pickup.
[Source: Auto Week]


California is said to be a trendsetter in many aspects of American life. Some of these developments have been for the betterment of the automotive world (we'll let you decide that in the comments) and some have been decidedly negative (the 91-octane swill they call "gas" comes to mind). But for Detroit's major automakers, recent figures have shown that the big two and half are having a hard time selling their wares in The Golden State.










