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If you're interested in new advanced vehicle technologies, it's important to gain feedback from early adopters. That's why Mark Vaughn, senior editor (west coast) for Autoweek, met with four men who drive around in a Mercedes-Benz B-Class F-Cell. They're not your typical drivers; they're an elite group of hydrogen fuel cell electric vehicle fans leasing an F-Cell for $599 a month (cheaper than it one was): Jin Takamura is a former auto industry analyst and marketing executive; Ian Sanders retire

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Some marketing campaigns are easy to see right through. In the case of this imaginative Mercedes-Benz promotion, that's precisely the point.

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Automakers are engaged in a constant struggle to get their products noticed. From clever advertising to sneaky movie deals and wild stunts, putting a vehicle in front of the public is the first step toward wrangling better sales figures. Mercedes-Benz recently took a different approach for the upcoming hydrogen fuel cell vehicle, the F-Cell. While the company rolled out a special version of the car in front of the public, it did its best to hide the hatchback behind a veil of special LED matting

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Driving the Mercedes-Benz F-Cell World Tour

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Driving the Mercedes-Benz F-Cell World Tour

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By 2015, we think a fuel cell car will not cost more than a four-cylinder diesel hybrid that meets the Euro 6 emissions standard. By 2013-2014, we want to bring a four-digit-number of fuel cell vehicles to market.

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By 2015, we think a fuel cell car will not cost more than a four-cylinder diesel hybrid that meets the Euro 6 emissions standard. By 2013-2014, we want to bring a four-digit-number of fuel cell vehicles to market.

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Robert Downey Jr. on set with his Mercedes-Benz S400 Hybrid

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Mercedes-Benz F-Cell and Smart Ed - Click above for high-res image gallery

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Mercedes-Benz F-Cell - Click above for high-res image gallery

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Mercedes-Benz F-Cell - Click above for high-res image gallery

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Mercedes-Benz F-CELL Roadster – Click above for high-res image gallery

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Click above for a gallery of the Mercedes-Benz Concept BlueZero E-Cell

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