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ford f-150 ecoboost
2011 Ford F-150 EcoBoost - Click above for high-res image gallery

Ford sold 45,435 F-150s in April, up 11 percent versus the top-selling truck's April 2010 totals. That's a solid month for truck sales with soaring fuel prices, but the finer sales details show that truck buyers are very mindful of prices at the pump.

Ford announced in its monthly sales totals release that V6-equipped F-150s accounted for 50 percent of retail sales, up considerably from the 40 percent mix in March. The 3.7-liter V6 offers truck buyers 305 horsepower and 23 miles per gallon on the highway, so it's not surprising that some owners are opting for the smaller mill.

But the more popular V6 offering is the 3.5-liter EcoBoost V6, which boasts 365 horsepower and 420 pound-feet of torque. Ford says 75 percent of those V6 sales are of the EcoBoost variety, which makes sense, given the fact that the boosted mill accounted for 36 percent of all F-150 sales in April. The EcoBoost F-150 gets up to 22 mpg on the highway, which is still as good as or better than the other pickup trucks on the market.


Gallery: 2011 Ford F-150: First Drive

2011 Ford F-1502011 Ford F-1502011 Ford F-1502011 Ford F-1502011 Ford F-150

V6 offerings make up 50% of retail Ford F-150 sales in April originally appeared on Autoblog on Tue, 03 May 2011 17:29:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>april 2011 f-150 salesf-150 salesf-series salesfordgas pricestruck salesv50 percent of f-150 salesTue, 03 May 2011 17:29:00 EST http://www.autoblog.com/feed/19930650/article-comments.xml http://www.autoblog.com/feed/2011/05/03/v6-offerings-make-up-50-of-retail-ford-f-150-sales-in-april/19930650/article-detail.xml 19930650 http://www.blogcdn.com/www.autoblog.com/media/2010/09/lead1f150fd2011_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2010/09/lead1f150fd2011.jpg <![CDATA[Report: Q1 revenue, sales up at Ford on strong F-Series, Fusion sales]]>http://www.autoblog.com/2010/04/14/report-q1-revenue-sales-up-at-ford-on-strong-f-series-fusion/http://www.autoblog.com/2010/04/14/report-q1-revenue-sales-up-at-ford-on-strong-f-series-fusion/http://www.autoblog.com/2010/04/14/report-q1-revenue-sales-up-at-ford-on-strong-f-series-fusion/#commentsFiled under: , ,



By most accounts, Ford had a pretty good first quarter. Sales were up 37 percent versus the first three months of 2009, and The Blue Oval's market share rose an impressive 2.7 percentage points during the period. According to a report in USA Today, Ford President Mark Fields says that the extra showroom traffic led to added revenue for the company. And while added revenue doesn't always translate into increased profits, the extra cash generated by increased sales makes an "in the black" first quarter far more likely. If Ford does manage a profit in the first quarter, it would mark the fourth consecutive period of cash gains for the Dearborn, MI-based automaker. Impressive, considering Ford lost nearly $15 billion in 2008.

The sales gains at Ford were realized mostly from the sale of Blue Oval-badged cars, trucks and crossovers. Lincoln and Mercury didn't see much in the way of gains, but USA Today quotes Ford analyst George Pipas as saying most of the marketing money was spent on Ford, adding "If we were going to fix the business, we had to fix the Ford brand, because that's where we had the best chance of getting a return."

The Ford vehicle that realized the most gains in the first quarter was the Fusion. Ford's mid-size sedan saw an 81 percent increase in sales compared to the first three months of 2009. Ford also increased its share of the pickup truck market. The profit-rich F-Series increased its overall share of the truck market to 38.5 percent, up 5.3 percent year-over-year. Ford is expected to announce official first quarter earnings later in the month.

[Source: USA Today | Image: Bill Pugliano/Getty]

Report: Q1 revenue, sales up at Ford on strong F-Series, Fusion sales originally appeared on Autoblog on Wed, 14 Apr 2010 13:01:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>blue ovalBlueOvalf-150 salesF-150Salesfordford f-seriesford fusionford q1 2010 sales and revenueford salesford super duty salesFordF-seriesFordFusionFordQ12010SalesAndRevenueFordSalesFordSuperDutySalesmark fieldsMarkFieldsWed, 14 Apr 2010 13:01:00 EST http://www.autoblog.com/feed/19439263/article-comments.xml http://www.autoblog.com/feed/2010/04/14/report-q1-revenue-sales-up-at-ford-on-strong-f-series-fusion/19439263/article-detail.xml 19439263 http://www.blogcdn.com/www.autoblog.com/media/2010/04/ford-hq-dearborn-pugliano-getty-truck_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2010/04/ford-hq-dearborn-pugliano-getty-truck.jpg <![CDATA[Trucks making a comeback? Ford adds extra shift, overtime for F-150]]>http://www.autoblog.com/2008/12/05/trucks-making-a-comeback-ford-adds-extra-shift-overtime-for-f/http://www.autoblog.com/2008/12/05/trucks-making-a-comeback-ford-adds-extra-shift-overtime-for-f/http://www.autoblog.com/2008/12/05/trucks-making-a-comeback-ford-adds-extra-shift-overtime-for-f/#commentsFiled under: , ,



The sales of pickup trucks seemingly rise and fall in unison with gas prices. For instance, Ford's newly-redesigned F-150 is selling well enough right now that the Blue Oval has added an extra shift of production at its assembly plant in Kansas City, MO along with approval for scheduled overtime. An extra shift is also being planned for the Dearborn assembly plant. These are the types of "problems" that automakers don't mind dealing with after a successful new product launch.

This sales increase begs an obvious question: just how short is the memory of the average American? The answer is debatable - how much of the uptick is due to lower gas prices and how much is attributable to the truck's redesign? What's more, sales are still down considerably from their peak in 2004, so the pickup market may just be right-sizing itself in the wake of a down housing market, high priced gasoline and the ongoing credit crunch. We'll see for sure in the coming months, but a familiar nameplate is back on top of the sales heap for November at least. Check out our list of the Top Ten Best-Selling Vehicles for November 2008.

[Source: Automotive News - sub. req'd]

Trucks making a comeback? Ford adds extra shift, overtime for F-150 originally appeared on Autoblog on Fri, 05 Dec 2008 08:31:00 EST. Please see our terms for use of feeds.

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