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2009 Ford F-150 Platinum 4x4 - Click above for high-res image gallery

The Blue Oval delayed the introduction of its all-important 2009 Ford F-150 by two months late last summer. The company claimed it could save some cash by postponing the pickup's launch, but in the interim, the cost to fill up the F-150's biggie-sized tank was slashed in half. The delay couldn't have been better timed. Marketing North America's best-selling vehicle is an expensive endeavor to begin with, but add in the trepidation of $4-per gallon gasoline and an economy spiraling towards the floor, and there's no doubt that the F150's intended audience would've had a hard time plunking down the coin for a brand new pickup.

No doubt, Ford is relieved that gas prices dropped, but the sketchy fluctuations in the commodities market have changed the way this 106-year-old company looks at the truck business. One consequence of high gas prices has been the sharp drop in truck buying for recreational purposes, so Ford has marketed the new F-150 as the ultimate work truck. Labor-friendly features like an integrated trailer brake controller and pop-out side steps are winning buyers over, but will they be enough to pass muster in the Autoblog Garage? Hit the jump to find out.


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Review: 2009 Ford F-150 Platinum 4x4 originally appeared on Autoblog on Tue, 03 Feb 2009 11:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2009 ford f-1502009FordF-150f-150f-150 platinumF-150Platinumfeaturedfordford f-150ford pickupFordF-150FordPickupin the autoblog garagein the autoblog garage ford f-150InTheAutoblogGarageInTheAutoblogGarageFordF-150pickup truckPickupTruckreviewreviewstrailer brakeTrailerBrakeTue, 03 Feb 2009 11:58:00 EST http://www.autoblog.com/feed/1440188/article-comments.xml http://www.autoblog.com/feed/2009/02/03/in-the-autoblog-garage-2009-ford-f-150-platinum-4x4/1440188/article-detail.xml 1440188 http://www.blogcdn.com/www.autoblog.com/media/2009/02/001_garage09f150_opt_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2009/02/001_garage09f150_opt.jpg <![CDATA[Spy Shots: 2009 Ford F-150 Platinum interior scooped]]>http://www.autoblog.com/2007/10/08/spy-shots-2009-ford-f-150-platinum-interior-scooped/http://www.autoblog.com/2007/10/08/spy-shots-2009-ford-f-150-platinum-interior-scooped/http://www.autoblog.com/2007/10/08/spy-shots-2009-ford-f-150-platinum-interior-scooped/#commentsFiled under: , ,

As Mike Levine from Pickuptruck.com notes, the Lincoln Mark LT luxury pickup truck was never the hot seller that Lincoln hoped it would be. Does that mean there's no demand for such a truck? No, just not from Lincoln. Perhaps a luxury truck badged with a Blue Oval would work better. Ford appears to agree, as these spy photos of what will be the 2009 Ford F-150 Platinum Edition attest. Unfortunately shots of the exterior don't reveal any details, but peering in through the driver's window gets us a glimpse of the upscale interior. There's a new steering wheel design, chrome-ringed gauges, a new shifter to replace the current baseball bat-like lever, and contrasting white stitching on the brown leather seats. The seats also feature more bolstering than a standard F-150, which suggests the Platinum Edition may be able to take a turn better than the base model.

[Source: Pickuptruck.com]

Spy Shots: 2009 Ford F-150 Platinum interior scooped originally appeared on Autoblog on Mon, 08 Oct 2007 13:04:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>2009 Ford F-150 Platinum Edition2009FordF-150PlatinumEditionF-150 PlatinumF-150 Platinum EditionF-150PlatinumF-150PlatinumEditionFord F-150Ford F-150 Platinum EditionFordF-150FordF-150PlatinumEditionPlatinum EditionPlatinumEditionMon, 08 Oct 2007 13:04:00 EST http://www.autoblog.com/feed/1007871/article-comments.xml http://www.autoblog.com/feed/2007/10/08/spy-shots-2009-ford-f-150-platinum-interior-scooped/1007871/article-detail.xml 1007871 http://www.blogcdn.com/www.autoblog.com/media/2007/10/platf1502int_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2007/10/platf1502int.jpg -1 2