Autoblog

Is that a Grey Goose flying into a Silver Cloud? Not far off, actually. In a bit of brand synergy we can really get behind, Grey Goose, the veritable Rolls Royce of vodkas, has teamed up with Rolls Royce itself on a joint marketing and public awareness campaign.

The promotion centers around two specially-made Grey Goose edition Extended Wheelbase Phantoms. The limos got a specially-mixed French racing blue finish outside and unique upholstery inside. Naturally, the flying Grey Goose icon is embroidered and discretely emblazoned on different parts of the car.

The two special Phantoms will be used to generate publicity, raise money for charity and for a public awareness campaign that will bring them to different cities promoting responsible drinking and, of course, Grey Goose. At the end of their run, so to speak, both Phantoms will be auctioned off, with the proceeds going to charitable causes.

[Source: Grey Goose]