ewanick

In the end it doesn't really matter, as Joel Ewanick is no longer working at General Motors. But curiosity over what led to his departure is still keen, and this latest story from Bloomberg offers further insight into the situation. While we all know that Ewanick was something of a rogue within ...

According to reports from Adweek and The Wall Street Journal, General Motors is sticking with in-house ad agency, Commonwealth. This news comes despite the fact that GM recently informed Joel Ewanick, the brains behind the firm, that his services were no longer necessary. These reports further ...

General Motors Global Marketing Chief Joel Ewanick is no longer with the company. A press release issued by GM states that Ewanick had "elected to resign immediately," while a report by Automotive News claims he was dismissed, with GM spokesman Greg Martin commenting, "He failed to meet the ...

If you haven't noticed, NBC's The Office has really jumped the shark since Steve Carrell left the show at the end of last season. Or maybe the beginning of the end was Pam and Jim's wedding during the sixth season. Regardless, the point is that the show is no longer very funny or edgy, nor does ...

Super Bowl commercials are big business, with multimillion-dollar 30-second spots and productions that seem to get more costly and elaborate every year. General Motors bucked that trend by giving independent film makers the opportunity to make their own 60-second spot, with the winner having ...

Less than one year after his initial hire as General Motors' vice president of marketing, Joel Ewanick has just been named the automaker's global chief marketing officer. In this new role, Ewanick will "ensure consistent global messaging" for the entire suite of GM brands, including Buick, ...

When it comes to launching a new marketing strategy and ad campaign for Chevrolet, the gorillas in the room are Chevy's once illustrious advertising past: namely the Heartbeat of America campaign that ran from 1987 to 1994, and the "Like A Rock campaign that ran from 1991 to 2004.