Over the last several months, as Mitsubishi and other automakers have made their electric vehicles (EVs) available to more drivers for extended evaluations, some of that EV shine has been coming off. Last winter, a Consumer Reports editor experienced some heavy range anxiety in a Mini E while driving in cold weather.
Most of us hear know the name Darryl Siry as former marketing and communications boss at Tesla. These days, Siry is a senior clean tech analyst at Peppercom in addition to doing communications consulting with various companies in the green field. We can only guess at the specifics of the advice he is giving his clients about how to get their message out. Hopefully, his words are in sync with what he has been writing publicly on his blog. Those who aren't paying Siry for advice might do well to r
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