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Ford is betting that efficiency will be paramount in the long term. The new Fusion Hybrid? That's the tip of the iceberg. Today in Cobo Arena, the Ford execu-quartet of product chief Derrick Kuzak, CEO Alan Mulally, President of the Americas Mark Fields, and Bill Ford presented the green roadmap that the Blue Oval plans to follow into the future.

EcoBoost was the lead-in, with Kuzak driving onstage in the EcoBoosted Ford Flex, whicih bumps out 350 horsepower while delivering fuel economy to the normally-aspirated V6. This, you knew. He then went on to announce that by 2013, EcoBoost engines will be available in 90% of Ford nameplates. That announcement was followed by another, which stated that the company's fuel-stingy inline-4 will ultimately be offered in every car and crossover in the product lineup.

Then Bill Ford segued into the the Blue Oval's new EV strategy, and stuff got even more interesting... Follow the jump to find out about Ford's electrification plans.

Continue reading Detroit 2009: Ford ready to electrify the masses with EV car in 2012 [w/VIDEO]

Detroit 2009: Ford ready to electrify the masses with EV car in 2012 [w/VIDEO] originally appeared on Autoblog on Sun, 11 Jan 2009 13:05:00 EST. Please see our terms for use of feeds.

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