Autoblog

If Audi was a greater beneficiary of the "win on Sunday, sell on Monday" adage, they would have trounced Mercedes and BMW in sales long ago. The house of the four rings took the 24 Hours of Le Mans, then they claimed the American Le Mans Series (ALMS), and now Audi extends its arms once again to grab the European Le Mans Series championship (LMS) trophy.

In fact, by finishing first and fourth at Silverstone with two Audi R10s, Audi takes the driver's title (Alex Prémat and Mike Rockenfeller), the manufacturer's title, and the team title. It's only real competition was Peugeot, which walks away empty handed even though it won four of the five LMS races, had two cars on the podium at the 24 Hours of Le Mans, and had pole position for every race. Next year's battle for Franco-German supremacy should be even better. Make the jump for Audi's press release.

To say that Audi has been successful in motorsports the past few years would be a gross understatement. Both the diesel-powered R8 and R10 TDI LMP1 race cars have dominated the 24 Hours of Le Mans and the American Le Mans Series, while Audi A4-based race cars have also been champions in DTM racing. For 2008, Audi is going whole hog into motorsports, investing more money and cars into these two successful series. Audi will be going for its sixth victory at the 24 Hours of Le Mans next June with three R10 race cars, and in addition to entering another two R10 TDIs in the American Le Mans Series, it will also field a pair in the Le Mans Series in Europe. Aside from the 24 Hours of Le Mans endurance race, this will be the first time the Audi R10 TDI and Peugeot 908 HDi, both powered by diesel engines, square off on a regular basis. Lucas Luhr, who previously could be found driving in the DTM series, will also make the switch to the Audi R10 TDI in the Le Mans Series.

While we spent the entire last season of the American Le Mans Series watching the Audi R10 TDI duke it out with the entire LMP2 field, the Le Mans Series in Europe featuring Audi versus Peugeot will be where the best racing can be had. Too bad SPEED hardly shows anything but NASCAR now.

[Source: Audi]