Autoblog

click above to view more high-res shots of the Euro-Focus

News flash: small cars like the Ford Focus are selling beyond expectations (ours anyway) while trucks and SUVs are sitting on dealer lots much longer than auto manufacturers would like. For this reason, Ford is moving as quickly as possible to switch a few of its truck plants into car plants, including its Michigan Truck plant where behemoth SUVs like the Expedition and Navigator were being built. The switchover is going to cost the automaker since these are not flexible manufacturing facilities, with the first bit of retooling ringing the registers to the tune of $75 million bucks -- and that's just for a new bodyshop. The total cost to retool the plant will be in the hundreds of millions. As they say, it takes money to make money. While the plant is being refurbished, workers will be shuffled to the nearby Wayne plant to build even more Focuses. The best bit of news, though, is that Ford will finally be building its small cars from Europe at its converted truck plant, the ones we've all been asking for since the Euro-Focus got a new platform and we didn't. Not that we're still sour or anything...


[Source: The Detroit News]

There has been plenty of support for Ford to bring its rest-of-the-world products to the North American market, and with the truck market doing a Roscoe P. Coltrane E-brake turn away from profitability, the Blue Oval's global efforts are becoming increasingly important for its survival. The plan going forward is to utilize small and medium sized vehicles from Ford's European arsenal globally. In North America, the cars will be spiffy, though Ford will be robbing Peter to pay Paul on that count -- spreading the costs of America's premium cars over the breadth of the entire program's worldwide scope.

According to Automotive News, we're getting a big list of Euro-Ford based cars in the near future. The Fiesta will slot in under the Focus, and will share a new platform with Mazda. Also on the Fiesta's underpinnings could be a small crossover or minivan. The Euro Focus will finally get here in 2011, when the next generation drops. 2012 will bring the C-Max, a Mazda 5-ish people mover. The Fusion moves to the EUCD platform, though we hope it doesn't grow too much, lose its joyous demeanor, or come up short on fuel economy. It looks like Ford's going to try to stack the B, C, and D segments with sedans and MPV-type offerings, as well as seriously tweaking all of its offerings to match the new and looming reality.

[Source: Automotive News - Sub Req]

Click above for a high-res gallery of the new Focus RS

Yesterday brought the sneak peek, but today we've got the real deal. The new Ford Focus RS is is mean and green (we mean that in the literal sense, thanks to its killer-looking paint color), and it will make its debut at this month's London Motor Show. While the RS is still under development, the car being put on display isn't exactly a concept, either. Some details might change here and there before it reaches showrooms in 2009, but ultimately, what you see here is what European drivers are going to get. The wide, low-slung stance, intimidating fascia, racy dual exhaust, and requisite high-mount spoiler are all part of the package. Follow the jump for more

With sales up 35-percent year over year, the current Focus is on fire. Even after Ford added a third shift that bumped annual production at its Wayne assembly plant to 280,000 units per year, the Blue Oval is still selling every compact it an make. To give Americans more of what they want, the Dearborn, MI automaker plans to produce the next generation Focus in two plants. Industry insiders say Ford will convert its Louisville plant from Explorer production to a mix of small vehicles, including the Focus. There is no word at this time if the plant will also build other smaller models as well, but it's a good bet that Ford will make the plant more flexible so it can adapt to consumer demand.

The good news for enthusiasts is that the next Focus will be a global model based off the much drooled over European model. The bad news is that both the new model and the added capacity won't be available until the end of 2010. It may be two years into the future, but at least the new Focus is on its way, and there will be a lot more of them, too.

[Source: Automotive News - Sub. Req.]

Click above for a gallery of the Euro-market Ford Focus

Finally. The European Ford Focus will go into production in the United States in 2010 along with the Fiesta. This has been officially confirmed by Ford, which will offer the Euro Focus here in both four- and five-door body styles. That's not the only news, either. Production of large trucks and SUVs will be further dialed back for the remainder of this year, and the introduction of the new F-150 pickup truck has been pushed back two months to "late fall". The catalyst for all this? Expensive gas, the new boogeyman that has people running from trucks and SUVs en masse. The F-150 delay is designed to give dealers more time to thin out existing '08 truck inventory before the new pickup arrives in the fall. On the flipside, Ford will add shifts to increase production of the current Focus, Mariner/Escape, Edge/MKX, and the new Flex. In the end, however, expect more red ink on the balance sheet, as Ford states that its pre-tax Automotive results will fall short of 2007's, and follows that up with an announcement that it expects Ford Motor Credit to post a loss, as well. You can read the full release after the jump.

[Source: Ford]

Click above for high-res gallery of the 2009 Ford Focus RS

In the magical lands where the Focus looks cool, otherwise known as Europe, new images of the hotrod 2009 Focus RS have had enthusiasts atwitter the last few days. While the images are clearly 'chops - the wheels and backgrounds look like they're in high speed motion, while the tire tread is statue-still - they're reportedly legitimate mockups that were used to illustrate internally how the car might look. Ford confirmed their legitimacy today when it released two more photos of an actual Focus RS prototype along with a press release. The two new pics show the RS prototype racing around the Nurburgring where it's being tested ahead of its launch in 2009. The press release confirms that the RS will be powered by a Duratic 2.5L engine that's turbocharged to produce 280 horsepower and 295 pound-feet of torque. Ford also claims it's got torque steer for this pocket rocket in check with a new front-wheel-drive system and limited-slip differential. As for the design, we'll get to see it for the first time at the 2009 London Motor Show in late July. Check out both the photoshopped pics and Ford's two official pics in our gallery below and read the official press release for yourself after the jump.


[Source: Ford, CarTribe via Carscoop]

Ford's recent announcement to reduce its white collar workforce costs by 15% shows that Mulally & Co. are dead-serious about turning around the Dearborn, MI automaker. The newest twist in the FoMoCo saga takes the situation from serious to near desperate, as plant managers and union leadership are convening in Dearborn to discuss switching factories from truck to car production. Such a move is much easier to make in one of Toyota or Honda's flexible manufacturing plants, but Ford has plenty of facilities that are hardwired to build only one or two products. Analysts say that costs could be $250 million a year or more, which would make for a huge dent in Ford's already shrinking bank account.

The good news is that Ford is looking at its European products as the vehicles it needs to build State-side. We enthusiasts have been drooling over the Euro Focus, Fiesta, Mondeo, S-Max and Kuga for quite a while, but their fuel-efficient ways will have the masses finally thinking Ford first if they come here.

Ford won't announce its plans until July, and some details will be held back for months more, but The Detroit News has it on good authority that the Michigan Truck and Louisville plants will be part of the shift away from gas guzzlers. Louisville, which currently produces the Explorer, would shift to a unibody facility that produces cars and CUVs. Michigan Truck, which produces the Navigator and Expedition, will make room for the F-100, which will be smaller and likely more efficient than the F-150 on which it's based.

It's amazing what $4 per gallon gasoline can do to U.S. manufacturing, no? Ford just may be on the verge of the largest shift in the company's 105-year history, and we're all here to witness it. Here's hoping the plan works.

[Source: The Detroit News, Photo by JEFF HAYNES/AFP/Getty]

For over three years, US car buyers have soldiered on with variations on the aged first-generation Ford Focus architecture while Europeans have moved on to enjoy the much better-looking and more refined gen-two model. Ford CEO Allan Mulally has officially confirmed that the upcoming 2010 Focus will be global, meaning that our interest in the Ford compact should grow considerably. The web scribes at FoMoCo News have popped up a possible sketch of the next Focus (source unknown, so take with a grain of salt), and the three-door rendering shares a lot of design elements with its smaller sibling, the Verve (shown at right). The taut, flowing headlamps and aggressive fender bulges are similar, as is the trapezoidal theme for the lower intake. The contour of the two vehicles is also a near perfect match, with the hatch and rear windows receiving very similar angles. The Focus sketch has more pronounced side panels with a flare that stretches from behind the front wheel well all the way to the hatch, giving the larger three-door a more athletic appearance.

We're still a year or two from seeing the next Focus in the flesh, and although the FoMoCo News sketch is far from official, it's probably as reasonable a forecast as any, since we know the Verve's design language is on the way. You can check out more sketches of this possible next-gen Focus by clicking the "Read" link below. Thanks for the tip, Mbuku!

[Source: FoMoCo News]

click above for more images of the all-Focus orchestra

The European Ford Focus is a big reason that Ford sells more vehicles in the UK than any other automaker, so you'll have to forgive the Blue Oval if it goes overboard in marketing one of its biggest stars. You may remember a Lexus campaign that used the sound systems from 12 Lexus LS 460s to create a virtual orchestra, but Ford has taken the musical theme a big step forward. Composer Craig Richey, sound designer Bill Milbrodt, and friends used a five-door Focus fresh from the factory floor, took it apart, then used the car's many parts to create 31 musical instruments. We're not talking flutes and trombones here, folks. The musical maestros used Focus parts to create such original works as a Rear Suspension Spike Fiddle and Door Harp. Ford will then hand over the Motorcraft-edition instruments to a full-blown orchestra to lay the sound track for the next Focus commercial. The ad will be aired on ITV in Europe on Feb. 4.

We may not have the Euro Focus on our shores, but we are hoping we can get the song on our iPods so that we can ask SYNC to play it when driving our less-dashing Focus. Check out Ford's press release after the jump.

[Source: Ford]

Click image for photo gallery

Yesterday's Focus ST500 special edition is cool and all, but what most Focus fans overseas are looking forward to is the next ST. Well, the wait's over thanks to the UK's Auto Express. The mag has pulled the cover off of the updated hot hatch, which incorporates all the latest Ford of Europe design cues. The headlights are very Mondeo, and that gaping lower intake shows us that the maw on the Verve concept was not some show car exaggeration. It's a styling element that's now officially been used on a production vehicle. Around back, the hatch is updated and the rear bumper has a diffuser insert.

As before, 3- and 5-door models will be offered, and the new car's powertrain also remains unchanged. It packs the same 2.5L 222-horsepower turbo five-cylinder underhood as the outgoing car, and it even keeps the same pricing scheme. The three-door ranges from £17,995 for the ST to £19,995 for the loaded-up ST-3. Five-door versions add another £600 to the bottom line. The updated Focus ST goes on sale in March 2008. While our pals across the pond get this toy to play with, we're stuck with the new car whose front end looks like it's made of Duplo blocks. But it has Sync, so rejoice.

[Source: Auto Express]