Two owners have divided up the remains of Erik Buell Racing, spinning it off into two separate businesses. And at least one of them is intent on continuing EBR's motorcycle manufacturing operations.
Erik Buell Racing has put a price to the 1190 SX "superfighter" it showed off recently at the Indianapolis Motor Speedway: MSRP is $16,995. That's a $2,000 discount compared to the 1190 RX superbike on which it's based. It also saves five pounds compared to the RX, that curtailed faring bringing the SX in at 414 pounds. Horsepower and torque stay the same, at 184 hp and 101.6 pound-feet, while lean angle goes from from 55 degrees on the RX to a slightly more upright 48 degrees on the SX.
India's Hero Motorcorp has taken a 49.2-percent stake in Erik Buell Racing at cost of $25 million; $15 million of that is in immediate investment, the remaining $10 million to come over the next nine months. The two companies formalized a partnership in February last year, when Hero sponsored EBR's two bikes in the AMA Pro Racing series and Buell sent engineers to India to help Hero develop new products.
Erik Buell Racing has secured financing from GE Capital to build a dealership network to sell its wares, according to the Milwaukee Wisconsin Journal Sentinel. Last we heard, EBR had rustled up $20 million from foreign investors in order to begin manufacturing a new line of affordable motorcycles. That's a change of tack from from the company's $40,000 EBR 1190RS. So far, the manufacturer has lined up around 30 dealers, some of which were formerly Buell Motorcycle Company outlets. Right now, EBR
Erik Buell Racing has gotten its hands on $20 million from foreign investors in a first step toward starting production on a range of new, affordable bikes. The cash will be used to hire more staff and expand the company's current Milwaukee production facility to 54,000 square feet. Details are skinny at the moment, but Buell says EBR plans to start selling a $20,000 bike in line with the current EBR 1190RS (seen above), though with less hardcore components. That price tag puts the newcomer in t
You've got to hand it to Erik Buell. The man was dealt a very bad hand by his ex-employers at Harley-Davidson, but Buell decided to take a bowl of lemons and make some tasty lemonade. The first batch of sweet citrusy goodness came as Buell formed his eponymous racing team, but it seems 'ol Erik has bigger and better things up his sleeves.
Could Buell be saved from the brink of disaster by officials from Walworth County in Wisconsin? It seems awfully unlikely, but stranger things have happened, right? Apparently, the Walworth County Economic Development Alliance sent a letter last Friday to Erik Buell in an attempt to put together a business plan for Buell to continue manufacturing motorcycles.
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