While GM may be hurting at home, its Chevrolet brand is breaking sales records in the UK. Fueled by its Daewoo-derived small cars, such as the redesigned Aveo "supermini" and the Matiz, the bow-tied brand enticed Brits to buy 18,372 of its vehicles in total in 2008. While that's only 16 units more than it moved the previous year, consumers in 2007 didn't face the credit availability challenges they do now. Chevrolet also debuted the Epica family sedan (also of South Korean extraction) this year
More good news for LPG (Liquefied Petroleum Gas) fans. Chevrolet in Germany is offering free LPG conversions in certain models. According to Chevrolet, this will help German drivers by saving them up to €10,800 at the pump between 2008 to 2018. 2018 is the year that all tax reductions for LPG will be finished. A similar tax policy as in play in neighboring France. The German offer applies to the Matiz, Aveo, Lacetti, Nubira, Epica and Captiva models. Prices for the Aveo start at €9,990
When introducing a new product, companies either need good product or good marketing to win over buyers. A third option is the use of incentives. While some automakers lately have chosen to ship their cars straight from the factories with cash stuffed in the cupholders, Holden has gone the "money back guarantee" route with its new Korean-made Epica (it's sold as a Chevy in other markets).
In the year 2000, as the IT world scrambled to fix computer problems and people bid farewell to the '90s, Ford and GM Holden - with their Falcon and Commodore, respectively - stood supreme as the dominant forces of the dominant large car market in Australia. Just seven years on and that market has shrunk from 35.9 percent to just 13.5 percent in the light of rising fuel prices which has seen a massive movement away from large family cars to medium-sized cars. The Falcon and Commodore are now fig
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