Here at TRANSLOGIC we don't normally post about ads, but the new Star Trek inspired campaign from Audi has everyone around here talking...and laughing. Titled "The Challenge", it features Zachary Quinto and Leonard Nimoy (new and old Spock, respectively) battling to see who can get to the golf course first, with the loser buying lunch. Hilarity, and a number of Star Trek and other geeky jokes, ensue.
On paper, the 1983 Toyota Tercel isn't much to get excited about. The vehicle turns 30 years old this year. It has faded red paint. Its square design looks hilariously dated. Hubcaps are absent. An estimated value of $750 would probably be considered generous.
We might be hearing more of this sound in the future. Nürburgring laps with aural excitement defined only by the wind and tire noise; grippingly peculiar when compared with otherwise typical roaring runs.
Here we have the second interesting tidbit about the Need for Speed movie recently fast-tracked by Dreamworks studios, after finding out it would be helmed by stuntman and Act of Valor co-director Scott Waugh: it's slated for a February 7, 2014 release.
Sony's Crackle has released the second, and much longer, promo for Jerry Seinfeld's upcoming web show Comedians in Cars Getting Coffee. Contrary to the placement of the word "cars" in the title and the first car-centric promo, this trailer suggests are appears only incidentally related to the program; this looks much more like comedians hanging out and chatting in coffee shops, and they needed a better method of transportation than buses or donkeys.
Having a ruff day on the road? Don't take it out on other drivers, do what dogs do when they're out for a ride. Director Keith Hopkin takes to California's highways and byways and films eight dogs "doing what they love to do," he says on his Vimeo channel.
Rally driving is so reliably mesmerizing that we never lack for viewers when we post rallying footage, especially when raw engine noises accompany the raw talent. Yet we rarely come across videos that take a deeper look at who races, the private lives of privateers and the urge to 'run what you brung' through quiet forests with few spectators and less money. Motorsports filmmaker Matt Johnston wants to change that.
The folks who bring you ABC's Wipeout have changed the network and the challengers for their next creation: called Whipped and airing on Speed in 2012, the new "automotive-based game and racing show" will put drivers in their own cars through "an intimidating automotive obstacle course."
It's hard for the Top Gear team to surprise us with outrageous tales since the show itself could almost be considered behind-the-scenes footage of some other, more traditional program. But producer Andy Wilman reveals 16 TG tidpits in the Telegraph, and it's hard not to be a little surprised at some of them.
Mercedes has expanded the capabilities its media Interface and they're accessible thanks to a new plug-and-play cable. Called Media Interface Plus and compatible with the iPhone 3G, 3GS and 4 and a variety of BlackBerry devices, the additional connectivity includes the integration of Pandora via an iPhone cable or through Bluetooth streaming with the BlackBerry. You can also download your phone book, and if you're stationary, you can play any other audio and video from your iPhone on the console
Transformers 3 is filming in Chicago right now, luring all camera-toting film buffs to the Windy City's streets like moths to a bug zapper. In addition to snagging the three NASCAR Transformers and Optimus Prime's trailer, there's the matter of a 1972 Datsun 510 painted much like Bumblebee and dangling a "BEE-OTCH" air freshener from its rear view mirror.
Car movies have been big business of late – Transformers, Death Race, The A-Team – which makes it unsurprising that the business of getting cars prepped for movies is becoming even bigger business. The upcoming Green Hornet will use 29 classic Imperials; the third film in The Fast & the Furious series needed 200 cars built and modified; and the fourth installment required 240 rebuilt rides.
Here we have an in-car accessory that won't ask you to take more of your attention from the road. The Toshiba MK2060GSC hard-disk-drive will be available later this year in 100GB and 200GB flavors for OEM entertainment systems. About the only spec that could be considered so-so is the 4,200-rpm rotational speed, but otherwise it will perform beyond your car's limits: it can be used in temperatures from -22 Fahrenheit to 185, from 999 feet below sea level to 18,645 (but you can take it up to 39,6
The movie Cars 2 is slated for release in Summer 2011, and that means that Hollywood CGI types are busy sketching, rendering and compositing. Production artwork (seen above) found in Disney's annual report, has Lightning McQueen running in Japan ahead of what we'd imagine is a Formula 1 car. The plot has McQueen dashing around the world with Mater to win the Race of Champions. Mater gets confused for a top spy, and we can only hope that will be much funnier in Pixar's hands than Larry the Cable