enterprise

Automakers have always known that the best way to sell a car is to put potential buyers behind the wheel. With that in mind, savvy car manufacturers have tapped into the rental car industry to entice renters – studies show they are twice as likely to buy a new vehicle within the next six ...

In 2004, Raechel and Jackie Houck were killed when they were in a fiery accident in the 2004 Chrysler PT Cruiser they had rented from Enterprise. The girls' mother, Cally Houck, sued Enterprise when it was discovered that their Chrysler was the subject of a recall to repair a power steering hose ...

"Fleet" is sort of a dirty word when describing vehicle sales, and the Detroit Three have traditionally been quite smitten with bulk buyers. Unfortunately fleet sales have been demonized for a reason. They can adversely affect resale values, and since fleet buyers tend to expect warehouse store ...

In the rental car industry, if a vehicle is on the lot it isn't making any money. The same is true for any vehicle in the shop for repairs, including vehicles that are recalled by automakers. That has created a bit of a conundrum for rental car companies, and the drive for profits can lead to ...

Mazda is hoping to entice rental car customers into a new Mazda6. The company is supplying the sedans to around 1,000 Enterprise Rent-A-Car locations, and each vehicle will come with a Quick Response code stuck to the dash. Renters can scan the code for more information on the Mazda6, including ...

Enterprise Rent-A-Car will soon offer customers a variety of electric vehicle options, from the Coda sedan and Nissan Leaf to the Chevrolet Volt. Which begs an interesting question posed by our brothers-from-another-mother at Engadget – If an electric car or plug-in hybrid is returned ...

Economists and talking heads argue endlessly about our economy on a daily basis. "It's back!," "It's almost back!" and "It's never coming back!" seem to be the leaders among the varied viewpoints we hear and read about. One sector that has apparently begun to rebound is the car rental business. ...

Enterprise, the country's largest car rental and fleet agency, is finding itself in hot water after purposely deleting standard safety equipment from some 66,000 Chevrolet Impalas it purchased between 2006 and 2008 for its nation-wide fleet of rental cars. The full-size Chevy comes fitted ...