General Motors ended its Employee Discount for Everyone bonanza at the beginning of October, but it shouldn't be too hard to get a GM vehicle for the price employees pay thanks to a new initiative meant to goose the automaker's sales during this downturn. As it's done a few times in the past, GM is allowing each of its workers to bestow the gift of employee pricing to two additional persons of their choice. With sales painfully low, this move should come as a surprise to no one. Plus, these tact
When the land was flowing with milk and honey, GM didn't get medieval on folks who took just a little more than their fair share. Now that GM's diet has been pared back to a few nuts and the occasional berry... well, every nut counts. So when The General performed a random audit and found that employees had allegedly been sharing their employee discounts with ineligible buyers, instead of a big "whatever," GM initiated lawsuits.
It is no secret that the automotive industry is hurting for sales to close out 2008. Over the past few months incentives have been thrown out left and right to draw in more buyers. The deals have not done enough to bring folks into the showroom, though. With all the media talk of bleeding Detroit, consumers know that the domestic manufacturers have been holding out on their best offers. Perhaps the memory of 2005's employee pricing incentives has kept many waiting on the fence. With 2009 models
Faced with miserable sales and a brutal economy, General Motors has reverted back to employee pricing for non-GM employees and family members. You may remember the last employee pricing campaign in 2005 that led to record summer sales followed by a miserable fall due to the fact that everybody looking to buy a vehicle pulled their purchase decision forward. This time around, only customers that get a unique PIN from an employee will receive the special pricing, and every GM employee gets one PIN
In April, incentives were down 13 percent compared to one year ago, due mostly to a 29 percent drop in the money offered on the hoods of passenger cars. Compare this to the mere 2 percent drop in SUV and truck incentives (including a 17 percent increase on the behalf of Asian brands), and the effect of higher fuel prices can be observed.