Damn it, Facebook people, stop being so gullible. When you see something on social media that requires you to share or like a status or page in exchange for a chance at winning something, it's almost always a hoax. This goes for iPads, or Bill Gates giving away cash or, yes, an Eminem fan page giving away a Cadillac Ciel. Now, normally we'd simply ignore this utter hogwash, but it's getting some traction on Facebook and, annoyingly, is beginning to clog our newsfeed.
In 2011, Chrysler unveiled its now-famous "Imported from Detroit" ad during the Super Bowl. The ad that sparked a Motown rallying cry of sorts featured Eminem, the Chrysler 200, and a key musical element; the Selected of God gospel choir. The choir performed Eminem's "Lose Yourself," and in doing so, unwittingly catapulted their careers.
Though it has been the company's star-laden Super Bowl commercials starring Eminem and Clint Eastwood that have garnered the most buzz for Chrysler and its ad agency Wieden + Kennedy, the principals agree that it was a far earlier spot that has made the biggest impact thus far.
It's been a couple of years since Chrysler first kicked off its popular "Imported from Detroit" tagline, but the automaker's hometown rally cry is about to make the move from advertising to special-edition models. According to The Detroit News, Chrysler will introduce the Chrysler 300 Motown and Chrysler 200 8 Mile special editions confirming our previous report, and these new models are only two of 66 new models expected out by 2014 that Chrysler previewed to its dealers recently.
Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Chrysler and Pure Detroit have agreed to a settlement in the legal wrangling over Chrysler's "Imported from Detroit" tagline. According to The Detroit News, the automaker and T-shirt purveyor have asked a judge to dismiss the lawsuits against one another. Terms of the agreement were not disclosed.
Last year, Chrysler made a big splash in the advertising world with its "Imported From Detroit" campaign, a marketing blitz that kicked off with a Super Bowl spot featuring rapper Eminem behind the wheel of a Chrysler 200 sedan. The campaign jumpstarted a national dialogue about Detroit, went on to win an Emmy, and the tagline has since become a cornerstone of Chrysler's marketing efforts. But according to The Wall Street Journal, the Auburn Hills automaker isn't looking to return to The Big Gam
It's been a serious year for automotive advertising. From dancing hamsters to big-name talent like Jennifer Lopez, Eminem and Dr. Dre, we saw automakers go all out in an attempt to lure buyers to their showrooms. But which spots garnered the most eyes? SkiddMark.com has taken the time to rank the top ten most popular automotive commercials of 2011 on YouTube, and it likely comes as no surprise that Volkswagen took the top spot with its The Force commercial. The spot debuted during the Super Bowl
Edgar Albert Guest was a transplanted Detroiter, his family having moved from Birmingham, England to The Motor City well before Detroit earned that nickname. From there, he embraced the city and life itself, penning more than 10,000 poems with titles like "On Quitting" and "It Takes a Heap O' Livin'." His works had simple, inspiring themes that earned him the title of The People's Poet and the only-ever Poet Laureateship of Michigan. And it is he that Chrysler has turned to for its next Imported
Everyone remembers Chrysler's 'Imported from Detroit' Super Bowl ad that starred rap artist Eminem and featured the new 200 sedan. To build on the success of this ad, the automaker is now launching the Imported from Detroit Project, in conjunction with Eminem, that will highlight events and activities that promote the city of Detroit.
Audi and Chrysler looked ready to tussle over the German automaker's European commercial for the 2012 Audi A6 Avant. The commercial spot in question had many accusing it of being a bit too close to the Chrysler "Imported from Detroit" campaign that kicked off with Eminem selling the world on Detroit and the automaker's new 200 sedan. What could've been a negative battle has, in fact, become quite a positive for the city of Detroit.