9 Articles
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60Chevy's famed Bowtie still looking dapper at 100 years

The Chevrolet Bowtie, that iconic badge that's adorned an estimated 215 million cars and trucks, is celebrating its 100th anniversary this year. The Bowtie originally debuted on the 1914 Chevrolet H-2 Royal Mail and H-4 Baby Grand.

51Will the 2011 Charger wear a new Dodge emblem? [w/poll]

Take a close look at the entire lineup of 2009 and 2010 Dodge cars and trucks and you'll notice one thing they all have in common: the Dodge emblem is represented as a Ram's head. So what's the problem? While you could spend hours debating the merits of its recent strategy, the Chrysler Mothership has chosen to separate the Dodge brand into separate car and truck entities, and the newly launched Ram Truck brand will soldier on using that same Ram Head. Which means Dodge needs a new identity.

62Subaru letting owners show loyalty, hobbies with free badge program

Have you seen those Subaru commercials that feature mud-covered Outbacks? You know, the ones where they talk about the thick layer of terra firma as a badge of honor? Well, if you don't like your Subie to stay filthy for long, Subaru has another way to showcase your honor and brand loyalty. We're talking real badges, baby.

30All-singing, all-dancing car emblems warp our fragile little minds [w/video]

Dance, Mustang! Dance! – Click above to watch the video after the break

56The Greenwash to End All Greenwashing? GM reportedly pondering changing logo color

2010 Chevy Spark - Click above for high-res image gallery

19UPDATE: Mercury logo plans

These are the issues that define our times. Forget the volatile price and supply of oil, an economy teetering between robust growth and rampant inflation, worldwide strife. What really matters is whether Mercury will make a change from the "waterfall" stylized M logo to something more retro. Well, our Deep Throat inside Ford has dashed any hopes of seeing the "Winged Messenger" return. Rather than get all distracted with shifting the marketing plan, Lincoln-Mercury is hard at work getting the pr

10Presto Change-o: Fiat switching badges...again

Fiat's been changing badges like Williams.F1 changes engine suppliers (and drivers, and management, and sponsors, and tires...). Now apparently the Italian auto giant is considering swapping logos yet again, for the 16th time.

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