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    Official: Chevy's famed Bowtie still looking dapper at 100 years

    The Chevrolet Bowtie, that iconic badge that's adorned an estimated 215 million cars and trucks, is celebrating its 100th anniversary this year. The Bowtie originally debuted on the 1914 Chevrolet H-2 Royal Mail and H-4 Baby Grand. Rumors have long surrounded the Bowtie logo's origins, with some ...

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    Will the 2011 Charger wear a new Dodge emblem? [w/poll]

    Take a close look at the entire lineup of 2009 and 2010 Dodge cars and trucks and you'll notice one thing they all have in common: the Dodge emblem is represented as a Ram's head. So what's the problem? While you could spend hours debating the merits of its recent strategy, the Chrysler Mothership ...

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    Subaru letting owners show loyalty, hobbies with free badge program

    Have you seen those Subaru commercials that feature mud-covered Outbacks? You know, the ones where they talk about the thick layer of terra firma as a badge of honor? Well, if you don't like your Subie to stay filthy for long, Subaru has another way to showcase your honor and brand loyalty. We're ...

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    All-singing, all-dancing car emblems warp our fragile little minds [w/video]

    Dance, Mustang! Dance! – Click above to watch the video after the break
    "There are thousands of products available to customize a car's performance or handling. There are even more products for unique interiors, exteriors, lights, and sounds. But, in the midst of all the products and kits ...

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    Audi makes subtle changes to its four-ringed emblem

    The four-ringed logo has been in use since the Auto Union days back in the 1930s, so we wouldn't expect Audi to go changing it too drastically, but it has given the logo a fresh take to mark the occasion of the company's centenary. Following the lead taken by other automakers, the subtly ...

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    The Greenwash to End All Greenwashing? GM reportedly pondering changing logo color

    2010 Chevy Spark - Click above for high-res image gallery
    General Motors has certainly been pumping out a greener message for the last few years, but, on the eve of its likely emergence from bankruptcy, it looks like it might be ridiculously difficult to miss the company's shift to a new and very ...

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    Intelligent Design: The evolution of the car logo

    Automotive logos, those quasi-interesting designs that adorn the front and back of nearly every vehicle in the road, are more than just haphazard enameled scribbles. If you ask the marketing team, they will correctly tell you that each automotive logo symbolizes the tradition, culture, and history ...

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    UPDATE: Mercury logo plans

    These are the issues that define our times. Forget the volatile price and supply of oil, an economy teetering between robust growth and rampant inflation, worldwide strife. What really matters is whether Mercury will make a change from the "waterfall" stylized M logo to something more retro. Well, ...

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    Presto Change-o: Fiat switching badges...again

    Fiat's been changing badges like Williams.F1 changes engine suppliers (and drivers, and management, and sponsors, and tires...). Now apparently the Italian auto giant is considering swapping logos yet again, for the 16th time. Apparently Fiat's design chief saw the sun reflecting off the sign at ...


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