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Audi makes subtle changes to its four-ringed emblem

The four-ringed logo has been in use since the Auto Union days back in the 1930s, so we wouldn't expect Audi to go changing it too drastically, but it has given the logo a fresh take to mark the occasion of the company's centenary. Following the lead taken by other automakers, the subtly revised Audi logo is more chrome-tastic and three-dimensional than the one it replaces. The Audi name has also changed to a more conventional font instead of the backswept typeface, and the name, when appearing next to the ring emblem, has moved away from ... Read more →

The Greenwash to End All Greenwashing? GM reportedly pondering changing logo color

General Motors has certainly been pumping out a greener message for the last few years, but, on the eve of its likely emergence from bankruptcy, it looks like it might be ridiculously difficult ...

Intelligent Design: The evolution of the car logo

Automotive logos, those quasi-interesting designs that adorn the front and back of nearly every vehicle in the road, are more than just haphazard enameled scribbles. If you ask the marketing team, ...

UPDATE: Mercury logo plans

These are the issues that define our times. Forget the volatile price and supply of oil, an economy teetering between robust growth and rampant inflation, worldwide strife. What really matters is ...

Presto Change-o: Fiat switching badges...again

Fiat's been changing badges like Williams.F1 changes engine suppliers (and drivers, and management, and sponsors, and tires...). Now apparently the Italian auto giant is considering swapping logos yet ...

Audi makes subtle changes to its four-ringed emblem 3 months ago on Autoblog

The four-ringed logo has been in use since the Auto Union days back in the 1930s, so we wouldn't expect Audi to go changing it too drastically, but it has given the logo a fresh take to mark the occasion of the company's centenary. Following the lead taken by other automakers, the subtly ...

The Greenwash to End All Greenwashing? GM reportedly pondering changing logo color 5 months ago on Autoblog

General Motors has certainly been pumping out a greener message for the last few years, but, on the eve of its likely emergence from bankruptcy, it looks like it might be ridiculously difficult to miss the company's shift to a new and very public eco-mindset: The General's traditional blue ...

Intelligent Design: The evolution of the car logo 1 year ago on Autoblog

Automotive logos, those quasi-interesting designs that adorn the front and back of nearly every vehicle in the road, are more than just haphazard enameled scribbles. If you ask the marketing team, they will correctly tell you that each automotive logo symbolizes the tradition, culture, and history ...

UPDATE: Mercury logo plans 2 years ago on Autoblog

These are the issues that define our times. Forget the volatile price and supply of oil, an economy teetering between robust growth and rampant inflation, worldwide strife. What really matters is whether Mercury will make a change from the "waterfall" stylized M logo to something more retro. Well, ...

Presto Change-o: Fiat switching badges...again 3 years ago on Autoblog

Fiat's been changing badges like Williams.F1 changes engine suppliers (and drivers, and management, and sponsors, and tires...). Now apparently the Italian auto giant is considering swapping logos yet again, for the 16th time. Apparently Fiat's design chief saw the sun reflecting off the sign at ...








Autoblog Podcast #157: 'Twas a couple nights before Christmas...

Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion

 
 

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