For the past decade, Cadillac has been searching for ways to breathe life into its lineup of luxury sedans and SUVs. While it has enjoyed recent success with the CTS and Escalade, brand perception still skews older and stuffier than Caddy's German and Japanese counterparts.
Evatran Says Two More Premium Vehicles Will Be Compatible By End Of 2014
Evatran has been testing its Plugless Power wireless charging systems for electric vehicles in the Chevy Volt and Nissan Leaf for years now and made the tech commercially available early this year. With the growth of the EV market, Evatran is getting ready to expand as well. The company announced today that it will add three premium EVs to the Plugless Power system by the end of the year, with the first (and so far only) named model being the Cadillac ELR.
Well, that didn't go as planned. General Motors had marketed the Cadillac ELR extended-range plug-in as a premium version of the Chevrolet Volt with some Caddy refinements. Now, it looks like that premium, at least from a price standpoint, is shrinking.
When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of th
In April, we heard about a discussion within the California Air Resources Board (CARB) that would have put a $60,000 MSRP limit on plug-in vehicles that would qualify for CARB's $2,500 rebates. A new report in Silicon Beat says that CARB is once again ready to give EV money to everyone, no matter what expensive car they buy.
ELR drivers getting access to Chargepoint stations
Despite the financial ties between Daimler and Tesla Motors, at least one Mercedes exec thinks the electric automaker doesn't have a bright future. And over at Cadillac, the message is that Tesla doesn't pose a threat but offers the luxury arm of General Motors more of classroom experience.
Ford promotes green start-up and C-Max in one commercial
Ford's new commercial for the C-Max plug-in hybrid, Upside: Anything Is Possible, parodies Cadillac's controversial Poolside commercial by replacing the swaggering businessman with the hardworking founder of a small green startup.
Hey, I've got enough things to worry about. That's one interpretation of General Motors executive vice president Mark Reuss' response to a question posed by Driving the Nation about the recently-introduced Cadillac ELR plug-in hybrid.
Would deal with customer's No. 1 complaint about Chevy Volt
As we know, another major automaker investing heavily in electrified vehicles is General Motors, and it's doing things much differently than rivals BMW, Ford or Nissan. The Chevrolet Volt extended-range EV is a modest seller at its $35,000 sticker price but a huge hit with owners. The Chevy Spark BEV, still in limited availability, puts smiley faces on its owners and drivers. The just-introduced Cadillac ELR, a sharp-looking, fun-driving $76,000 luxocoupe take on the Volt's EREV mechanicals, has
Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC.
Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publica
Cadillac dealers will soon receive deliveries of the all-new 2014 ELR extended range electric luxury coupe. Shipments started from General Motors' Detroit-Hamtramck facility this week, and initial deliveries will take place after the first of the year.
Cadillac wowed crowds at the Detroit Auto Show in 2009 when it unveiled the Converj concept. At a time when hybrid vehicles were boring and electric vehicles induced range anxiety, the luxury brand's exciting new concept was a plug-in, extended-range electric vehicle (E-REV) that promised sexy sheetmetal, a luxurious interior and a worry free range in excess of 300 miles. It was, as GM's Bob Lutz said at the show, the "Cadillac of electric vehicles."
General Motors' Cadillac division has always prided itself on its super-quiet cars, so the General's promotion of its "ultrasonic" welding technique for the upcoming ELR extended-range plug-in may or may not make sense, depending on how you define the term. In this case, GM says the ultrasonic welding allows machines to put together metal electrode tabs on the car's 16.5-kWh lithium-ion battery pack through rapid motion that creates heat through friction. Most importantly, it eliminates the need
Anyone who still doesn't believe that General Motors is serious about advanced technology in general, and vehicle electrification in particular, hasn't yet learned that post-bankruptcy GM is a very different company run by different people with a different set of priorities, most of which we would all applaud. One clear sign of this was the company's offering of a long list of key executives, including top technology leaders, for media interviews during January's Detroit Auto Show.
Before the Chevrolet Volt launched in late 2010, General Motors representatives were boldly talking about some big production numbers, like 60,000 or 45,000 Volts a year. It's been a rocky road since then, and the reality was more subdued. The General sold 7,671 Volts in 2011 and 23,461 in 2012. When you add in the rebadged Opel Ampera, GM made and sold around 30,000 plug-in hybrids last year and the Volt was the best-selling plug-in car in the US last quarter. Now that GM has momentum on its si
Right after being displayed and winning an award at the cozy confines of the Detroit Auto Show, the Cadillac ELR plug-in hybrid went into the snow for some real-world extreme driving conditions. Cadillac engineers recently completed chassis testing on pre-production ELR models, evaluating the car's handling in winter weather conditions.
The 2014 Cadillac ELR plug-in hybrid got a lot of buzz at the Detroit Auto Show, and was awarded the Eyes on Design honor as Best Production Vehicle. It's taken four years for the original concept car – the 2009 Converj based on the Chevrolet Volt powertrain – to make the next step forward.