Now nine years since its introduction, the Bugatti Veyron has given rise to more special editions than it has cylinders and turbochargers combined. But while the Veyron may be nearing the end of its production run with barely a few dozen left to go – Grand Sport and Vitesse roadsters all – Bugatti isn't quite done with the special editions.
While it wouldn't be fair to say it stumbled upon it, having invested unprecedented amounts to develop the Veyron in the first place, Bugatti has certainly arrived at a winning formula with its special editions. Take on the world's most expensive and desirable supercars, give it a special paintjob and name, and presto! You've got a multi-million-dollar prospect on your hands of which collectors just can't seem to get enough.
Bugatti is in the habit of recalling names from its storied history on the nameplates of its new models. The Veyron, after all, was named after Pierre, one of its most accomplished racing and test drivers. So, too, was the concept that preceded it named after Louis Chiron, another Bugatti racing driver of yore. And lately, the Alsatian marque has been reviving other names from its history with a series of special editions.