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    Electronic Arts puts down controller, forms real racing team
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    Wonders never cease. The crew from Electronic Arts has decided to take its love of all things racing off the console and onto the track. The company just formed a genuine race team under the Need For Speed banner, and while we've seen plenty of brands go racing in the past as part of their ...

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    Faster Downloads: Exotic Racing Series DLC coming to NFS Shift [w/video]
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    Need for Speed SHIFT Exotic Racing Series DLC – Click above for high-res image gallery
    Playstation3 gamers: If you were disappointed that only XBox 360 players got the Ferrari DLC package for Need for Speed SHIFT, take heart, because the next one's got your name on it, too. The Exotic ...

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    EA releases new Ferrari Racing Pack for Need For Speed SHIFT on Xbox 360
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    Ferrari 599 GTB Fiorano on Need For Speed SHIFT – Click above for image gallery
    Just a couple of weeks ago, we had the chance to review the latest driving game from the venerable Need For Speed franchise, and found NFS Shift to be a worthy rival to the likes of Forza 3 and the upcoming ...

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    VIDEOS: Need for Speed SHIFT track guides for Road America, Willow Springs and Laguna Seca
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    Click above to watch the videos after the jump
    Make no mistake about it: the racing games are coming. But while it may be all to easy to get lost in all the hype over the latest from Microsoft's Forza or Sony's Gran Turismo franchises, Electronic Arts has a trick of its own up its sleeve. ...

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    VIDEOS: Need for Speed SHIFT includes Lexus LF-A, BMW M3 GT2, lots of awesome
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    Click above to watch videos after the jump
    The holidays come for auto freaks several times a year, and we call those times auto shows. But with the motor show calendar on break for the summer, we got an unexpected injection of octane from this year's E3 video game expo. As if it weren't enough to ...

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    Need for Speed franchise splitting into trio
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    Click above for a high-res gallery of screenshots from coming Need for Speed titles
    Electronic Arts, the folks who recently brought us Need for Speed: Undercover, are now working on three (possibly four) new titles in the franchise. According to EA, they're just trying to "keep the game fresh and ...

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    Free gas promotion for video game goes awry in UK
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    Automakers and car dealerships have used the old "Free Gas" promotion to good effect, so it's not surprising that companies outside the industry might try it, too. Electronic Arts gave it a go recently to promote its new Mercenaries 2 video game in the UK by taking over a gas station in North ...

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    Coming to a console near you: Need for Speed: Undercover
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    Click above to view video after the jumpThe trailer for Need for Speed: Undercover is out, and it is 60 straight seconds of "We want." The in-game texture looks primo and the storyline sections are a nice mix full-motion and rendered video. We have no idea what the game involves yet, so we can only ...

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    Need for MAZDASPEED? New EA game to feature hot hatch
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    The new MAZDASPEED3 will be featured in the upcoming Electronic Arts video game Need for Speed Carbon, which will be in stores across North America on November 1. Leading nontraditional marketing company Channel M worked with Mazda and EA, as well as retailers GameStop and EB Games, to create a ...

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