electronic arts

Dreamworks Studios, Electronic Arts and Ford Motor Company announced today that the Ford Mustang will play the lead hero car role in the upcoming Need for Speed movie, slated to hit theaters next February. Of course, the Mustang didn't audition for the role like we imagine the film's star, Aaron ...

Fresh from critical praise for the last installment in the series, Need For Speed: Most Wanted, Electronic Arts has formally announced that Need For Speed Rivals will be the next title in the series. Set to hit stores on November 19, the game will also be the first Need For Speed to be available ...

Criterion Games bills the open-world hooning and hooliganism in the single-player mode of Need for Speed: Most Wanted as "unprecedented freedom and power." The company might not be kidding. Every single car in the game is available whenever you want it and you can drive anywhere you wish. There ...

It's official: Need for Speed is going to be a movie, and it's been "fast-tracked" to arrive in theaters in 2014. Paramount-owned Dreamworks had been talking to Electronic Arts about a cinematic treatment of the video game franchise, and the two were able to close a deal. The script is ready, ...

Dreamworks was founded by three Hollywood titans as an independent studio with the aim of making good, and profitable, movies. That didn't happen. Now the Paramount-owned Dreamworks just wants to make money the Hollywood way: opportunistic copying. It is in talks with Electronic Arts to make a ...

Electronic Arts seems hell bent on capitalizing on its unique deal with Porsche, announcing a new contest to win a 2012 911 Carrera S as part of a promotion for its upcoming Need For Speed: The Run video game. Apparently, all you need to do to be entered into the giveaway is log into your EA ...

Do you happen to be a gamer? Are you also a car fanatic? If that's the case, Electronic Arts has a message for you: We still have Porsche. As we reported a short while ago, Electronic Arts happens to hold the licensing agreement to include cars and trucks from Porsche in its video games. ...

There were going to be 35 Porsches in Forza Motorsport 4, but now there will be precisely zero. Kind of. In the video game world, some developers own the rights to a brand, and Electronic Arts owns the rights to have Porsche appear in any other game. When the Stuttgart brand appears in a non-EA ...

Need For Speed Gets Real

It was a risky proposition: taking a series as fabled for its antics as Need for Speed and placing it into the cold, calculating hands of a simulation developer. That developer is Slightly Mad ...

Electronic Arts isn't pulling any punches in the run-up to the release of Need For Speed: Hot Pursuit. The studio sent two of the world's most lust-worthy Italilan exotics to go frolic through the countryside in a ...

Wonders never cease. The crew from Electronic Arts has decided to take its love of all things racing off the console and onto the track. The company just formed a genuine race team under the Need For Speed banner, and while we've seen plenty of brands go racing in the past as part of their ...

Playstation3 gamers: If you were disappointed that only XBox 360 players got the Ferrari DLC package for Need for Speed SHIFT, take heart, because the next one's got your name on it, too. The Exotic ...

Just a couple of weeks ago, we had the chance to review the latest driving game from the venerable Need For Speed franchise, and found NFS Shift to be a worthy rival to the likes of Forza 3 and the upcoming ...

Make no mistake about it: the racing games are coming. But while it may be all to easy to get lost in all the hype over the latest from Microsoft's Forza or Sony's Gran Turismo franchises, Electronic Arts has a trick of its own up its sleeve. ...

The holidays come for auto freaks several times a year, and we call those times auto shows. But with the motor show calendar on break for the summer, we got an unexpected injection of octane from this year's E3 video game expo. As if it weren't enough to ...

Electronic Arts, the folks who recently brought us Need for Speed: Undercover, are now working on three (possibly four) new titles in the franchise. According to EA, they're just trying to "keep the game fresh and ...

Automakers and car dealerships have used the old "Free Gas" promotion to good effect, so it's not surprising that companies outside the industry might try it, too. Electronic Arts gave it a go recently to promote its new Mercenaries 2 video game in the UK by taking over a gas station in North ...

Click above to view video after the jumpThe trailer for Need for Speed: Undercover is out, and it is 60 straight seconds of "We want." The in-game texture looks primo and the storyline sections are a nice mix full-motion and rendered video. We have no idea what the game involves yet, so we can only ...

The new MAZDASPEED3 will be featured in the upcoming Electronic Arts video game Need for Speed Carbon, which will be in stores across North America on November 1. Leading nontraditional marketing company Channel M worked with Mazda and EA, as well as retailers GameStop and EB Games, to create a ...