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12Drive Ford's new Mustang in Need For Speed Rivals

If waiting for the all-new 2015 Ford Mustang to hit dealerships is just too tall of an order, you'll be happy to hear that there is now an alternative means of getting behind the wheel of America's favorite pony car. The Mustang is making its video game debut in Need For Speed Rivals.

19Need For Speed Rivals

A Pretty Face Isn't Everything

I don't remember the exact phrasing, but my first encounter with the loading screen of Ghost Games' Need For Speed Rivals told me all I really needed to know about the latest title in the venerable series. The gist of that loading screen tip? "Drifting refills nitrous." A thinking man's racing game this would not be.

18Ferrari makes its return to Need For Speed: Rivals in a big way [UPDATE]

With all the excitement over Forza Motorsport 5 and Gran Turismo 6, it's easy to forget that there's another racing game from an even older franchise coming out. The latest Need For Speed installment, Rivals, is set to hit stores November 15 (this Friday) for the Playstation 4, November 19 for PS3 and XBox 360, and November 22 for the XBox One. As part of the run up to the launch, we have a great look at all the new Ferrari content for the new title, which marks only the second time yet another

35Need for Speed movie casts Mustang in hero car role [w/video]

Dreamworks Studios, Electronic Arts and Ford Motor Company announced today that the Ford Mustang will play the lead hero car role in the upcoming Need for Speed movie, slated to hit theaters next February. Of course, the Mustang didn't audition for the role like we imagine the film's star, Aaron Paul of Breaking Bad fame, might have. Rather, Ford and Dreamworks struck a partnership deal that meant the Mustang could skip the casting couch. The deal will also see the film's universe populated with

29Need For Speed Rivals announced for Xbox One and Playstation 4 [w/video]

Fresh from critical praise for the last installment in the series, Need For Speed: Most Wanted, Electronic Arts has formally announced that Need For Speed Rivals will be the next title in the series. Set to hit stores on November 19, the game will also be the first Need For Speed to be available on next-generation consoles Xbox One and Playstation 4, as well as the current Xbox 360 and Playstation 3.

47Criterion gives tour of Need for Speed: Most Wanted game's open world

Criterion Games bills the open-world hooning and hooliganism in the single-player mode of Need for Speed: Most Wanted as "unprecedented freedom and power." The company might not be kidding. Every single car in the game is available whenever you want it and you can drive anywhere you wish.

34Dreamworks will make Need for Speed film

It's official: Need for Speed is going to be a movie, and it's been "fast-tracked" to arrive in theaters in 2014. Paramount-owned Dreamworks had been talking to Electronic Arts about a cinematic treatment of the video game franchise, and the two were able to close a deal. The script is ready, penned by George Gatin, the brother of Real Steel screenwriter John Gatin.

19Need For Speed video game to become a movie? [w/video]

Dreamworks was founded by three Hollywood titans as an independent studio with the aim of making good, and profitable, movies. That didn't happen. Now the Paramount-owned Dreamworks just wants to make money the Hollywood way: opportunistic copying. It is in talks with Electronic Arts to make a Need for Speed movie, perhaps because it wants its own Fast & Furious franchise, certainly because it is bankrupt of ideas. In either case, Dreamworks is not alone.

30Electronic Arts offering chance to win new Porsche [w/video]

Electronic Arts seems hell bent on capitalizing on its unique deal with Porsche, announcing a new contest to win a 2012 911 Carrera S as part of a promotion for its upcoming Need For Speed: The Run video game. Apparently, all you need to do to be entered into the giveaway is log into your EA account or register a new account for free. No actual purchase of the game is necessary.

85Electronic Arts reminds us it still has Porsche in Need for Speed series

Do you happen to be a gamer? Are you also a car fanatic? If that's the case, Electronic Arts has a message for you: We still have Porsche.

78Forza Motorsport 4 wants to include Porsche models, EA says "Nein!"

There were going to be 35 Porsches in Forza Motorsport 4, but now there will be precisely zero. Kind of. In the video game world, some developers own the rights to a brand, and Electronic Arts owns the rights to have Porsche appear in any other game. When the Stuttgart brand appears in a non-EA game, it's because the other developer paid EA a licensing fee. That's what Turn 10 did with the previous Forza games and expected to do with FM4.

33Review: Shift 2 Unleashed [w/videos]

Need For Speed Gets Real

50Video: Italy stars in live-action Need for Speed: Hot Pursuit vid

Need For Speed: Hot Pursuit – Click above to watch video after the jump

6Renault signs with Electronic Arts for its Twizy Z.E. to appear in Sims 3

Renault Twizy Z.E. in Sims 3 – Click above for high-res image gallery

19Electronic Arts puts down controller, forms real racing team

Wonders never cease. The crew from Electronic Arts has decided to take its love of all things racing off the console and onto the track. The company just formed a genuine race team under the Need For Speed banner, and while we've seen plenty of brands go racing in the past as part of their marketing scheme, for the moment, this appears to be somewhat different.

11Faster Downloads: Exotic Racing Series DLC coming to NFS Shift [w/video]

Need for Speed SHIFT Exotic Racing Series DLC – Click above for high-res image gallery

28Need for Speed franchise splitting into trio

Click above for a high-res gallery of screenshots from coming Need for Speed titles

9Free gas promotion for video game goes awry in UK

Automakers and car dealerships have used the old "Free Gas" promotion to good effect, so it's not surprising that companies outside the industry might try it, too. Electronic Arts gave it a go recently to promote its new Mercenaries 2 video game in the UK by taking over a gas station in North London and giving away £20,000 ($35,000) worth of free gas. The free fuel was pumped by actors wearing military garb (with bandoliers!) in £40 increments to any who drove up. While those receivi

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