Ford Canada chief executive officer, David Mondragon, told a group of people attending a business luncheon at a Toronto-area hotel that electric vehicles (EVs) will account for the slimmest fraction of the market by 2020. Mondragon explains that consumers may opt for more fuel-efficient cars if gas prices creep up, but, he said, buyers will not embrace EVs unless either a dramatic shift in behavior occurs, or prices of battery-powered vehicles drop substantially.
In just a few short days, Ford and its two cross-town rivals will be required to lay down a plan before Congress that points a clear path towards profitability and global competitiveness. These days, any automaker's future will involve plenty of greenery, and as the first of the three automakers to submit its comprehensive business plan to the lawmakers in DC, Ford's plan includes electric vehicles slated for launch starting in 2010. First up will be a new electric van for commercial use, follow
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