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Bosendorfer Audi Design Grand Piano - Click above for high-res image gallery

There are some things you just don't mess with. Like the shape of a grand piano. They've been making them for centuries, and though to a trained ear, one might sound different over another or even feel different to a skilled musician, by and large, they all bear the same shape. Because there are some things you just don't mess with. But then on the other hand, rules are meant to be broken. And after 100 years in business, Audi doesn't appear very eager to follow conventions. So to celebrate its centenary, the German automaker's design studio - and by that we mean their automotive design team, not a merchandising division - has teamed up with renowned Austrian keyboard builders Bosendorfer to produce a uniquely beautiful grand piano.

Of course, the same general shape had to be retained for the sake of acoustics, but one look at Audi's Bosendorfer tells you this is no ordinary grand, and chief designer Wolfgang Egger says the process will help his design team take a fresh look at automotive design as well. The Bosendorfer Audi Design Grand Piano will make its world debut at Audi's 100th anniversary celebration at the Audi Forum in Ingolstadt on July 16, after which it will be available to the public for a princely €100,000 (about $140,000). At that price level, don't expect to see one in the window down at the local music shop, but you can check it out in the high-res gallery below along with the details in the press release after the jump.


Gallery: Bosendorfer Audi Design Grand Piano


[Source: Audi]

Continue reading High Performance: Audi designs a €100,000 Bosendorfer piano to celebrate centenary

High Performance: Audi designs a €100,000 Bosendorfer piano to celebrate centenary originally appeared on Autoblog on Tue, 07 Jul 2009 17:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>audiaudi bosendorferaudi designaudi forumaudi pianoAudiBosendorferAudiDesignAudiForumAudiPianobosendorferbosendorfer audiBosendorferAudicentenarycentennialconcert grandconcert grand pianoConcertGrandConcertGrandPianoeggergrand pianoGrandPianoingolstadtpianowolfgang eggerWolfgangEggerTue, 07 Jul 2009 17:30:00 EST<![CDATA[Together Again: designer Wolfgang Egger leaves Alfa Romeo to join Walter de Silva at Audi]]>http://www.autoblog.com/2007/02/19/together-again-designer-wolfgang-egger-leaves-alfa-romeo-to-joi/http://www.autoblog.com/2007/02/19/together-again-designer-wolfgang-egger-leaves-alfa-romeo-to-joi/http://www.autoblog.com/2007/02/19/together-again-designer-wolfgang-egger-leaves-alfa-romeo-to-joi/#commentsFiled under: , ,

Audi seems to have grown particularly fond of Alfa Romeo's styling, and as a result they have been poaching the Italian marque's designers. The first to make the move northwards was Walter de' Silva, and now, Wolfgang Egger is following suit.

Egger is leaving Alfa Romeo to become the new head of Audi's Style Center, the job formerly held by his old boss Walter de Silva, who moves up to Head of Volkswagen Group Design.

During his tenure at Alfa Romeo, Egger was responsible for some beautiful creations, most notably the drop-dead gorgeous 8C Competizione and the Nuvola concept car from the 1997 Paris show. He had a large hand in designing the head-turning 159 sedan and wagon, Brera and Spyder and he contributed to the upcoming 149, 169 and Junior projects. In bouncing back and forth between various design posts in the Volkswagen and Fiat empires, he also worked on Seat and Lancia designs. While together at Alfa Romeo, Egger and de Silva worked together in penning the current 156, 166 and 147 models.

Alfa Romeo's loss is Audi's gain. It'll be interesting to follow how the shifts will impact the designs of future models at both companies.

[Source: Italiaspeed]

Together Again: designer Wolfgang Egger leaves Alfa Romeo to join Walter de Silva at Audi originally appeared on Autoblog on Mon, 19 Feb 2007 11:09:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>alfaaudidedesigneggerfiatgrouphirelanciamovespoachromeoseatsilvavolkswagenvwwalterwolfgangMon, 19 Feb 2007 11:09:00 EST