The problem when a bunch of bigwigs want to do something good for the environment is that they won't stop being bigwigs in order to do it. Getting a lot of VIPs together means a lot of private jets and limousines, and next thing you know, you've got a situation like the 2009 climate change conference in Copenhagen, when it only took a few days for 15,000 delegates to create as much filth as the town of Middlesbrough's 142,500 inhabitants.
Do you enjoy watching stars on the red carpet? Well, BMW thinks that they can help make the stars' appearance a little greener than if they arrived in a stretched limo (even if it's hybrid). Last year BMW chose the event to promote its Hydrogen 7 flagship, but this year BMW has announced a full "fleet of models fitted with EfficientDynamics" to drive around movie starts and politicians. As we know, this name denotes a combination of the Bavarian marque's techniques to lower fuel consumption. Acc