General Motors wants to prove to you that their vehicles are up to snuff, and The New York Times is reporting that a new marketing initiative aims to get more customers behind the wheel of GM cars and trucks. The General's rumored Satisfaction Guaranteed program promises to give customers their money back within 60 days if they're not completely satisfied with their purchase. The new sales tool, which will reportedly begin Monday and run through November, may mark the first time a major automake
Newly tapped General Motors Chairman Edward E. Whitacre, Jr. may have built AT&T into a telecommunications powerhouse, but it's fair to question whether he can help do the same for GM. You see, he isn't particularly savvy on the whole auto business thing. In his own words: "I don't know anything about cars." While he admits that cars are a new consideration for him, Whitacre doesn't see it as a much of a problem: "A business is a business, and I think I can learn about cars. I'm not that old
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