The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.
Ferrari has a new board of directors member. Eddy Cue, vice president of internet software and services for Apple, has just taken a seat at the table with the rest of the brand's decision makers. According to Wired, that tie-up could result in an influx of new Apple tech thinking on Ferrari models. Last April, Ferrari CEO Luca di Montezemolo met with Apple CEO Tim Cook, and the two reportedly spent the time praising each other's dedication to technology and design.