
So far, BMW's deliveries of 7 Series models are up 26% versus a year ago. Much of that is likely due to the freshening the car underwent last year, making the controversial Chris Bangle design a bit more pleasing to the eye. Always looking for a way to keep things interesting, BMW has now introduced a new Exclusive Edition package that will be available for European 7 Series models starting in the fall. (It may well be available in North America, too. BMW has not posted an announcement directed at that market yet.)
The Exclusive Editions introduce two new paint colors -- Carbon Black and Stratus Grey, two new interior schemes --Ecru and Gold Brown, and new uneven-width 19" wheels. The paint and interior colors can me mixed and matched to create four individual Exclusive Edition combos. The new exterior finishes reflect light differently depending on the amount of sunlight and angle of viewing. The new interiors are swathed in soft Merino leather. A two-tone steering wheel, piano black or dark ash wood trim, and anthracite or alcantara (V12 models) headliners complete the package.
Pricing for the Exclusive Edition package is only slightly higher than what one would pay for standard metallic paint, 19" wheels, and Club Leather interior, so it should find its way onto a fair number of cars.
(Additional info, photos after the jump)
[Source: BMW via LuxuryLaunches]











