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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[VIDEOS: Need for Speed SHIFT track guides for Road America, Willow Springs and Laguna Seca]]></title><link>http://www.autoblog.com/2009/09/03/videos-need-for-speed-shift-track-guides-for-road-america-will/</link><guid isPermaLink="true">http://www.autoblog.com/2009/09/03/videos-need-for-speed-shift-track-guides-for-road-america-will/</guid><comments>http://www.autoblog.com/2009/09/03/videos-need-for-speed-shift-track-guides-for-road-america-will/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/category/toys/" rel="tag">Toys/Games</a></p><div style="text-align: center;"><a href="http://www.autoblog.com/2009/09/03/videos-need-for-speed-shift-track-guides-for-road-america-will/"><img vspace="4" hspace="4" border="1" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2009/09/nfs-speed-seca-screencap.jpg" /></a></div>
<div style="text-align: center;"><em><strong><small>Click above to watch the videos <a href="http://www.autoblog.com/2009/09/03/videos-need-for-speed-shift-track-guides-for-road-america-will/">after the jump </a><br /> </small><br /> </strong></em></div>
Make no mistake about it: the racing games are coming. But while it may be all to easy to get lost in all the hype over the latest from <a href="http://www.autoblog.com/tag/Forza/">Microsoft's Forza</a> or <a href="http://www.autoblog.com/tag/granturismo/">Sony's Gran Turismo</a> franchises, Electronic Arts has a trick of its own up its sleeve. (We're just kidding, everyone knows gamers don't wear sleeves.) And they've just given us a glimpse of what to expect. Three of them, actually.<br /> <br /> The benchmark of any good racing game is how faithfully it reproduces some of our most favorite race tracks. And if that's the gold standard, then <a href="http://www.autoblog.com/tag/needforspeedshift">Need for Speed SHIFT</a> is shaping up to be a great one. If you'll follow us <a href="http://www.autoblog.com/2009/09/03/videos-need-for-speed-shift-track-guides-for-road-america-will/">after the jump</a>, you can enjoy three new videos outlining EA's take on three of America's best circuits: Laguna Seca, Willow Springs and Road America - complete with run-downs of each track's histories and intricacies. The game launches in North America on September 15, but you can check out the videos now.<br /> <br /> [Source: YouTube]<p><a href="http://www.autoblog.com/2009/09/03/videos-need-for-speed-shift-track-guides-for-road-america-will/" rel="bookmark">Continue reading <em>VIDEOS: Need for Speed SHIFT track guides for Road America, Willow Springs and Laguna Seca</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/09/03/videos-need-for-speed-shift-track-guides-for-road-america-will/">VIDEOS: Need for Speed SHIFT track guides for Road America, Willow Springs and Laguna Seca</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 03 Sep 2009 12:29:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2009/09/03/videos-need-for-speed-shift-track-guides-for-road-america-will/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19149277/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/09/03/videos-need-for-speed-shift-track-guides-for-road-america-will/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>driving game</category><category>driving simulator</category><category>DrivingGame</category><category>DrivingSimulator</category><category>ea</category><category>electronic arts</category><category>ElectronicArts</category><category>game</category><category>laguna seca</category><category>LagunaSeca</category><category>need for speed</category><category>need for speed shift</category><category>NeedForSpeed</category><category>NeedForSpeedShift</category><category>racing game</category><category>RacingGame</category><category>road america</category><category>RoadAmerica</category><category>willow springs</category><category>WillowSprings</category><dc:creator><![CDATA[Noah Joseph]]></dc:creator><pubDate>Thu, 03 Sep 2009 12:29:00 EST</pubDate></item><item><title><![CDATA[VIDEOS: <i>Need for Speed SHIFT</i> includes Lexus LF-A, BMW M3 GT2, lots of awesome]]></title><link>http://www.autoblog.com/2009/06/05/videos-i-need-for-speed-shift-i-includes-lexus-lf-a-bmw-m3/</link><guid isPermaLink="true">http://www.autoblog.com/2009/06/05/videos-i-need-for-speed-shift-i-includes-lexus-lf-a-bmw-m3/</guid><comments>http://www.autoblog.com/2009/06/05/videos-i-need-for-speed-shift-i-includes-lexus-lf-a-bmw-m3/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/category/toys/" rel="tag">Toys/Games</a></p><div style="text-align: center; font-weight: bold; font-style: italic;"><small><a href="http://www.autoblog.com/2009/06/05/videos-i-need-for-speed-shift-i-includes-lexus-lf-a-bmw-m3/"><img vspace="4" hspace="4" border="1" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2009/06/lexus-shift.jpg" /></a><br />Click above to watch videos <a href="http://www.autoblog.com/2009/06/05/videos-i-need-for-speed-shift-i-includes-lexus-lf-a-bmw-m3/">after the jump</a></small><br /></div>
<br />The holidays come for auto freaks several times a year, and we call those times auto shows. But with the motor show calendar on break for the summer, we got an unexpected injection of octane from this year's E3 video game expo. As if it weren't enough to catch a glimpse at such promising upcoming releases as <a href="http://www.autoblog.com/2009/06/04/sneak-peek-forza-motorsport-3/"><em>Forza Motorosport 3</em></a>, <a href="http://www.autoblog.com/2009/06/02/video-gt5-trailer-released-gran-turismo-for-psp-coming-this-oc/"><em>Gran Turismo 5</em></a> and Codemasters' <a href="http://www.autoblog.com/2009/06/04/video-codemasters-i-fuel-i-features-5-000-square-miles-of/"><em>FUEL</em></a>, we've now got another one to add to our shopping lists: <em>Need for Speed SHIFT</em>.<br /><br />Although previous installments of the NFS franchise focused on outrunning the po-po and tricking out imports, as our thumb-cramped compatriots over at <a href="http://www.autoblog.com/2009/03/06/next-grid-joystiq-gets-hands-on-with-need-for-speed-shift/">Joystiq found out just this past March</a>, <em>SHIFT</em> promises to deliver a pure racing simulator. EA has now released the full list of <a href="http://www.needforspeed.com/portal/site/nfs/news/details/?contentId=76d92bc4eb881210VgnVCM100000100d2c0aRCRD">cars</a> (including such highlights as the <a href="http://www.autoblog.com/tag/LexusLFA/">Lexus LF-A</a>, <a href="http://www.autoblog.com/tag/PaganiZondaR/">Pagani Zonda R</a>, <a href="http://www.autoblog.com/tag/NissanGTRSpecV/">Nissan GT-R SpecV</a>, <a href="http://www.autoblog.com/tag/BMWM3GT2/">BMW M3 GT2</a> and <a href="http://www.autoblog.com/tag/AudiR8LMS/">Audi R8 LMS</a>) and <a href="http://www.needforspeed.com/portal/site/nfs/news/details/?contentId=c2469a8eb5781210VgnVCM100000100d2c0aRCRD">tracks</a> (including the N&uuml;rburgring, Laguna Seca and Willow Springs) that'll be included in the game, along with a pair of videos that we've posted <a href="http://www.autoblog.com/2009/06/05/videos-i-need-for-speed-shift-i-includes-lexus-lf-a-bmw-m3/">after the jump</a>. Check 'em out, and prepare to lose sleep.<br /><br /><br /><div class="postgallery"><p><strong>Gallery: <a href="http://www.joystiq.com/photos/need-for-speed-shift/low/">Need for Speed SHIFT</a></strong></p><a href="http://www.joystiq.com/photos/need-for-speed-shift/low/"><img src="http://www.blogcdn.com/www.joystiq.com/media/2009/06/nfs_shift_5_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/need-for-speed-shift/low/"><img src="http://www.blogcdn.com/www.joystiq.com/media/2009/06/nfs_shift_4_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/need-for-speed-shift/low/"><img src="http://www.blogcdn.com/www.joystiq.com/media/2009/06/nfs_shift_7_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/need-for-speed-shift/low/"><img src="http://www.blogcdn.com/www.joystiq.com/media/2009/06/nfs_shift_6_thumbnail.jpg" alt="" title="" /></a><a href="http://www.joystiq.com/photos/need-for-speed-shift/low/"><img src="http://www.blogcdn.com/www.joystiq.com/media/2009/06/nfs_shift_2_thumbnail.jpg" alt="" title="" /></a></div><p><a href="http://www.autoblog.com/2009/06/05/videos-i-need-for-speed-shift-i-includes-lexus-lf-a-bmw-m3/" rel="bookmark">Continue reading <em>VIDEOS: <i>Need for Speed SHIFT</i> includes Lexus LF-A, BMW M3 GT2, lots of awesome</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/06/05/videos-i-need-for-speed-shift-i-includes-lexus-lf-a-bmw-m3/">VIDEOS: <i>Need for Speed SHIFT</i> includes Lexus LF-A, BMW M3 GT2, lots of awesome</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Fri, 05 Jun 2009 11:27:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2009/06/05/videos-i-need-for-speed-shift-i-includes-lexus-lf-a-bmw-m3/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19057376/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/06/05/videos-i-need-for-speed-shift-i-includes-lexus-lf-a-bmw-m3/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>bmw m3 gt2</category><category>BmwM3Gt2</category><category>ea</category><category>electronic art</category><category>electronic arts</category><category>ElectronicArt</category><category>ElectronicArts</category><category>game</category><category>games</category><category>lexus lf-a</category><category>LexusLf-a</category><category>need for speed</category><category>need for speed shift</category><category>NeedForSpeed</category><category>NeedForSpeedShift</category><category>nfs</category><category>nfs shift</category><category>NfsShift</category><category>racing game</category><category>racing simulator</category><category>RacingGame</category><category>RacingSimulator</category><category>shift</category><category>video game</category><category>VideoGame</category><dc:creator><![CDATA[Noah Joseph]]></dc:creator><pubDate>Fri, 05 Jun 2009 11:27:00 EST</pubDate></item><item><title><![CDATA[Need for Speed franchise splitting into trio]]></title><link>http://www.autoblog.com/2009/02/02/need-for-speed-franchise-splitting-into-trio/</link><guid isPermaLink="true">http://www.autoblog.com/2009/02/02/need-for-speed-franchise-splitting-into-trio/</guid><comments>http://www.autoblog.com/2009/02/02/need-for-speed-franchise-splitting-into-trio/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/gadgets/" rel="tag">Gadgets</a>, <a href="http://www.autoblog.com/category/etc/" rel="tag">Etc.</a></p><a href="http://www.autoblog.com/photos/need-for-speed-shift-nitro-and-world-online/"><img vspace="4" hspace="4" border="1" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2009/02/nfs_shift1.jpg" /></a><br />
<div style="text-align: center;"><span style="font-weight: bold; font-style: italic;"><small>Click above for a high-res gallery of screenshots from coming Need for Speed titles</small></span><br /></div>
<br />Electronic Arts, the folks who recently brought us <a href="http://www.autoblog.com/2008/09/03/coming-to-a-console-near-you-need-for-speed-undercover/">Need for Speed: Undercover</a>, are now working on three (possibly four) new titles in the franchise. According to EA, they're just trying to "keep the game fresh and the players entertained." If you're a cynic, you're getting another plate of something that hasn't tasted good since Need for Speed: Hot Pursuit.<br /><br />Your three options will be NFS: Shift, NFS: Nitro, and NFS: World Online. Shift is "built for racers by racers" and will "deliver a true driver's experience that reflects contemporary motorsports." Nitro is an arcade take on the game with "a fresh and unique visual style." World Online is a free web-based player that "takes the race into the largest open world in the history of Need for Speed." <br /><br />And if you believe the skinny from <a href="http://www.eurogamer.net/articles/ea-black-box-doing-secret-nfs-game">Eurogamer</a>, EA is working on a fourth NFS that will continue the work of "crafting different games for different audiences and their unique tastes in the driving category." As for the ones we know about, Speed and Nitro will hit shelves this fall, with World Online following in winter. For now, you can can read the press release after the jump, and check out the high-res screenshots below.<br /><br /><div class="postgallery"><p><strong>Gallery: <a href="http://www.autoblog.com/photos/need-for-speed-shift-nitro-and-world-online/low/">Need for Speed Shift, Nitro, and World Online</a></strong></p><a href="http://www.autoblog.com/photos/need-for-speed-shift-nitro-and-world-online/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/02/01_nfs_snwo_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/need-for-speed-shift-nitro-and-world-online/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/02/03_nfs_snwo_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/need-for-speed-shift-nitro-and-world-online/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/02/05_nfs_snwo_thumbnail.jpg" alt="" title="" /></a></div><br />[Source: <a href="http://www.joystiq.com/2009/01/30/ea-unveils-new-need-for-speed-trio/">Joystiq</a>]<p><a href="http://www.autoblog.com/2009/02/02/need-for-speed-franchise-splitting-into-trio/" rel="bookmark">Continue reading <em>Need for Speed franchise splitting into trio</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/02/02/need-for-speed-franchise-splitting-into-trio/">Need for Speed franchise splitting into trio</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Mon, 02 Feb 2009 19:01:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.joystiq.com/2009/01/30/ea-unveils-new-need-for-speed-trio/>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/02/02/need-for-speed-franchise-splitting-into-trio/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/1447287/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/02/02/need-for-speed-franchise-splitting-into-trio/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>ea</category><category>electronic arts</category><category>ElectronicArts</category><category>game</category><category>games</category><category>need for speed</category><category>need for speed nitro</category><category>need for speed shift</category><category>need for speed world online</category><category>NeedForSpeed</category><category>NeedForSpeedNitro</category><category>NeedForSpeedShift</category><category>NeedForSpeedWorldOnline</category><category>pc</category><category>ps3</category><category>videogame</category><category>videogames</category><category>wii</category><category>xbox</category><category>xbox 360</category><category>Xbox360</category><dc:creator><![CDATA[Jonathon Ramsey]]></dc:creator><pubDate>Mon, 02 Feb 2009 19:01:00 EST</pubDate></item><item><title><![CDATA[Drive the Nissan 370Z in Need for Speed: Undercover weeks before it goes on sale]]></title><link>http://www.autoblog.com/2008/10/29/test-drive-nissan-370z-in-need-for-speed-undercover-weeks-befor/</link><guid isPermaLink="true">http://www.autoblog.com/2008/10/29/test-drive-nissan-370z-in-need-for-speed-undercover-weeks-befor/</guid><comments>http://www.autoblog.com/2008/10/29/test-drive-nissan-370z-in-need-for-speed-undercover-weeks-befor/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/coupes/" rel="tag">Coupe</a>, <a href="http://www.autoblog.com/category/sports/" rel="tag">Performance</a>, <a href="http://www.autoblog.com/category/nissan/" rel="tag">Nissan</a>, <a href="http://www.autoblog.com/category/toys/" rel="tag">Toys/Games</a></p><a href="http://www.autoblog.com/photos/nissan-370z-in-need-for-speed-undercover/1125682/"><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2008/10/370z_2_ea_opt.jpg" alt="" /></a><br />
<div style="text-align: center;"><span style="font-weight: bold; font-style: italic;"><small>Click above to view high-res gallery of the Nissan 370Z in Need for Speed: Undercover</small></span><br /></div>
<br />The new 2010 <a href="http://www.autoblog.com/tag/Nissan370Z/">Nissan 370Z</a> was <a href="http://www.autoblog.com/2008/10/29/officially-official-nissan-drops-370z-ahead-of-la-debut/">unveiled earlier today</a> and will make its official debut at the <a href="http://www.autoblog.com/category/LA-Auto-Show/">LA Auto Show</a> next month before going on sale in early 2009. The new Z car will also make an unusual debut within Electronic Arts' new racing game, <span style="font-style: italic;">Need for Speed: Undercover</span>, which goes on sale November 18th. We already knew the car was involved in the game somehow after it was <a href="http://www.autoblog.com/2008/10/13/video-nissan-370z-partially-revealed-in-need-for-speed-teaser/">seen in screen shots of in-game video</a>. <br /><br />Driving games today have no trouble recreating cars down to the smallest detail, and Nissan says it worked hand in hand with the game's studio developer, Black Box, to make sure its new sports car was accurately rendered and drives like it does in real life. This means you'll be able to pilot the 370Z, at least in the virtual sense, weeks before it arrives on dealers lots. And from the look of these screen captures in our gallery below, the car took to being digitized quite well. We were going to pick up the new Need for Speed anyway, but this just gives us all the more reason. <br /><br /><div class="postgallery"><p><strong>Gallery: <a href="http://www.autoblog.com/photos/nissan-370z-in-need-for-speed-undercover/low/">Nissan 370Z in Need for Speed: Undercover</a></strong></p><a href="http://www.autoblog.com/photos/nissan-370z-in-need-for-speed-undercover/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2008/10/370z_2_ea_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/nissan-370z-in-need-for-speed-undercover/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2008/10/370z_3_ea_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/nissan-370z-in-need-for-speed-undercover/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2008/10/370z_1_ea_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/nissan-370z-in-need-for-speed-undercover/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2008/10/370z_4_ea_thumbnail.jpg" alt="" title="" /></a></div><br /><div class="postgallery"><p><strong>Gallery: <a href="http://www.autoblog.com/photos/2010-nissan-370z/low/">2010 Nissan 370Z</a></strong></p><a href="http://www.autoblog.com/photos/2010-nissan-370z/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2008/11/01_2009_370z_press_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2010-nissan-370z/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2008/11/02_2009_370z_press_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2010-nissan-370z/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2008/11/03_2009_370z_press_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2010-nissan-370z/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2008/11/04_2009_370z_press_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2010-nissan-370z/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2008/11/05_2009_370z_press_thumbnail.jpg" alt="" title="" /></a></div><br />[Source: Nissan, EA]<p><a href="http://www.autoblog.com/2008/10/29/test-drive-nissan-370z-in-need-for-speed-undercover-weeks-befor/" rel="bookmark">Continue reading <em>Drive the Nissan 370Z in Need for Speed: Undercover weeks before it goes on sale</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2008/10/29/test-drive-nissan-370z-in-need-for-speed-undercover-weeks-befor/">Drive the Nissan 370Z in Need for Speed: Undercover weeks before it goes on sale</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 29 Oct 2008 12:54:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2008/10/29/test-drive-nissan-370z-in-need-for-speed-undercover-weeks-befor/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/1356493/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2008/10/29/test-drive-nissan-370z-in-need-for-speed-undercover-weeks-befor/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>EA</category><category>need for speed</category><category>need for speed underground</category><category>NeedForSpeed</category><category>NeedForSpeedUnderground</category><category>nissan</category><category>nissan 370Z</category><category>Nissan370z</category><dc:creator><![CDATA[Chris Shunk]]></dc:creator><pubDate>Wed, 29 Oct 2008 12:54:00 EST</pubDate></item><item><title><![CDATA[Free gas promotion for video game goes awry in UK]]></title><link>http://www.autoblog.com/2008/09/06/free-gas-promotion-for-video-game-goes-awry-in-uk/</link><guid isPermaLink="true">http://www.autoblog.com/2008/09/06/free-gas-promotion-for-video-game-goes-awry-in-uk/</guid><comments>http://www.autoblog.com/2008/09/06/free-gas-promotion-for-video-game-goes-awry-in-uk/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/etc/" rel="tag">Etc.</a>, <a href="http://www.autoblog.com/category/euro/" rel="tag">Europe</a></p><a href="http://www.joystiq.com/2008/09/05/mercs-2-gas-giveaway-causes-chaos-in-london/"><img hspace="4" border="1" vspace="4" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2008/09/merc2gas2_opt.jpg" /></a><br /><br />Automakers and car dealerships have used the old "Free Gas" promotion to good effect, so it's not surprising that companies outside the industry might try it, too. Electronic Arts gave it a go recently to promote its new <em>Mercenaries 2</em> video game in the UK by taking over a gas station in North London and giving away &pound;20,000 ($35,000) worth of free gas. The free fuel was pumped by actors wearing military garb (with bandoliers!) in &pound;40 increments to any who drove up. While those receiving the priceless petrol were thrilled, area residents and motorists just trying to drive by called the PR stunt "irresponsible and dangerous". Locals had their driveways blocked for hours and were forced to listen to a symphony of horns from exasperated drivers trying to negotiate the giant queue of cars. Beginning at 6:30 in the morning, the promo was supposed to go on until all &pound;20,000 worth of gas had been pumped, but authorities shut it down just four hours later. While EA may have peeved the locals, news of its blunder has spread across the web like wildfire and given Mercs 2 more free exposure than it would've gotten otherwise.<br /><br />[Source: <a href="http://news.bbc.co.uk/2/hi/uk_news/england/london/7599639.stm">BBC</a> via <a href="http://www.joystiq.com/2008/09/05/mercs-2-gas-giveaway-causes-chaos-in-london/">Joystiq</a>]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2008/09/06/free-gas-promotion-for-video-game-goes-awry-in-uk/">Free gas promotion for video game goes awry in UK</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Sat, 06 Sep 2008 09:04:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2008/09/06/free-gas-promotion-for-video-game-goes-awry-in-uk/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/1305971/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2008/09/06/free-gas-promotion-for-video-game-goes-awry-in-uk/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>EA</category><category>EA free gas</category><category>EaFreeGas</category><category>electronic arts</category><category>ElectronicArts</category><category>london free gas</category><category>LondonFreeGas</category><category>mercenaries 2</category><category>Mercenaries2</category><dc:creator><![CDATA[John Neff]]></dc:creator><pubDate>Sat, 06 Sep 2008 09:04:00 EST</pubDate></item><item><title><![CDATA[Coming to a console near you: Need for Speed: Undercover]]></title><link>http://www.autoblog.com/2008/09/03/coming-to-a-console-near-you-need-for-speed-undercover/</link><guid isPermaLink="true">http://www.autoblog.com/2008/09/03/coming-to-a-console-near-you-need-for-speed-undercover/</guid><comments>http://www.autoblog.com/2008/09/03/coming-to-a-console-near-you-need-for-speed-undercover/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/category/toys/" rel="tag">Toys/Games</a></p><a href="http://www.autoblog.com/2008/09/03/coming-to-a-console-near-you-need-for-speed-undercover/"><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2008/09/undercover_opt.jpg"  alt="" /></a><br /><em>Click above to view video <a href="http://www.autoblog.com/2008/09/03/coming-to-a-console-near-you-need-for-speed-undercover/">after the jump</a></em><br /><br />The trailer for <em>Need for Speed: Undercover</em> is out, and it is 60 straight seconds of "We want." The in-game texture looks primo and the storyline sections are a nice mix full-motion and rendered video. We have no idea what the game involves yet, so we can only hope that EA has restored some of the buck-wild madness that was missing from <em>Need for Speed: ProStreet</em>. We do know, however, that not only have police chases returned, but the boys in blue appear to be driving... R34 Nissan GT-Rs. So if as the sultry voiceover in the trailers says, "This is all going to come crashing down," it looks like you'll have a whole lot of fun making rubble. <a href="http://www.autoblog.com/2008/09/03/coming-to-a-console-near-you-need-for-speed-undercover/">Follow the jump</a> for the video, and check out the Need for Speed site for a couple more. <em>Thanks for the tip, catgirlshyla!</em><br /><br />[Source: <a href="http://www.needforspeed.com/undercover/media.action?id=Need%20for%20Speed%20Undercover%20Trailer-20080825034214033&amp;mediaType=video">EA</a>]<p><a href="http://www.autoblog.com/2008/09/03/coming-to-a-console-near-you-need-for-speed-undercover/" rel="bookmark">Continue reading <em>Coming to a console near you: Need for Speed: Undercover</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2008/09/03/coming-to-a-console-near-you-need-for-speed-undercover/">Coming to a console near you: Need for Speed: Undercover</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Wed, 03 Sep 2008 19:28:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.needforspeed.com/undercover/media.action?id=Need%20for%20Speed%20Undercover%20Trailer-20080825034214033&amp;mediaType=video>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2008/09/03/coming-to-a-console-near-you-need-for-speed-undercover/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/1302802/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2008/09/03/coming-to-a-console-near-you-need-for-speed-undercover/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>ea</category><category>electronic arts</category><category>electronic arts games</category><category>electronic arts inc.</category><category>ElectronicArts</category><category>ElectronicArtsGames</category><category>ElectronicArtsInc.</category><category>need for speed</category><category>need for speed undercover</category><category>need-for-speed</category><category>needforspeed</category><category>NeedForSpeedUndercover</category><category>video</category><category>video game</category><category>video games</category><category>videogame</category><category>videogames</category><category>videos</category><dc:creator><![CDATA[Jonathon Ramsey]]></dc:creator><pubDate>Wed, 03 Sep 2008 19:28:00 EST</pubDate></item></channel></rss>