Mercedes-Benz isn't just selling car; it's selling a lifestyle image. People pay top dollar for the iconic three-pointed star that graces the hood of these luxury automobiles just as much as they pay for the car itself.
The 2010 Mercedes-Benz E-Class Coupe has been caught in the clear -- almost nude -- with just a little tape around the lights and decklid at a company presentation in Mallorca. We'll have to spend some time with that sculpted flank in person just to make sure, but in pictures, the former E-Class and CLK have successfully come together in the new E-Class sedan and E-Class Coupe. It could also be the third best translation of the design language that began with the S-Class (the C-Class is second),
When we saw spy shots of the E63 AMG wagon a couple of months ago, we thought the extended lines might diminish the stubbiness of the E Class sedan. The camouflage, cladding, and low profile tires made it seem deceptively sleek. Now that we've seen pictures of the regular E Class wagon, we're not so sure. There are two swage lines along the sides, but without any other curvature or those nifty ConceptFascination-esque haunches, they can't break up the impression of acres of metal. It just looks
The launch of the next Mercedes-Benz E-class is right around the corner and Car's spies were able to catch a mildly camo'd mule undergoing testing. The prototype is unmistakably M-B, with a new front fascia that appears to split the difference between the swoop CLS's headlamps and the more conservative eyes of the C- and S-class. Underneath the cloaked sheet metal is Mercedes' new W212 mid-size sedan platform, which ditches the electronic braking system of the last generation (Benz dealers rejoi
Mercedes is moving beyond the neo-retro theme it's cultivated for its E-Class middle child. The C-Class has established some new familial cues with its recent redesign, and Autocar is reporting that the E-Class will expand on those themes. Tauter, edgier, and crisper are the words used to describe the new look, and Autocar's rendering certainly backs up its statement. The attendant increase in bulk that seems to plague each new generation will hopefully be held in check by further use of weight-
DaimlerChrysler reported Monday that it has already booked more than 30,000 orders for the new Mercedes-Benz E-Class, which only went on sale in Europe June 10, after its world premiere at this year's New York Auto Show (above). A phased roll-out in other markets will get under way in the coming months.