Running a high-end automobile manufacturer like Bentley or Bugatti has got to be a dream job for most any business executive. And Wolfgang Dürheimer gets to run them both – but not for much longer, according to the latest reports coming in from trade publication Automotive News Europe.
Volkwagen has made it clear that the automaker has no plans to dive into NASCAR, but that doesn't mean that the company is turning its back on American motorsports altogether. According to TheDetroitBureau.com, Wolfgang Durheimer, head of Volkwagen Group motorsports, says his company is currently investigating a number of U.S. competition venues, including the American Le Mans Series and Grand Am, as well as Indy Car and the Pikes Peak International Hill Climb. As you may recall, Audi took to Pi
You don't port over an executive from one company to another without expecting him (or her) to apply the same sort of successful formulas that brought success for his former employer to the new one. And that's certainly the case with automotive executives. Alan Mulally, for example, was tipped to do for Ford what he had done at Boeing – namely, to put the American company at the forefront of the industry – and by many accounts, he has succeeded. The same could be said for Wolfgang D&
Sometimes, things just don't change. For example, the CEO of Bentley, Wolfgang Durheimer, has confirmed that the company will continue to offer 12-cylinder engines; so much so that they, "become one of the cornerstones" of Bentley. This should ease fears that the upcoming turbocharged 4.0-liter V8 would make extinct Bentley's infamous W12.
The crew at Motor Trend recently took the time to sit down with Wolfgang Durheimer, president and CEO of Bentley, for a chat about what we can expect to see from the ultra-luxury manufacturer in the near future. As we've heard, plans are already in the works for a Bentley SUV. Why sully the brand with a high-rider? As it turns out, carmakers need to make money, and while Bentley currently boasts two new models, the whole SUV/crossover thing is an excuse to mint money. To combat aging, Durheimer
For as long as anyone can remember, Bugatti has been a one-model marque. For the past seven years, that model has been the Veyron. Before that, it was the EB110. In the 1950s, it was the Type 101. In fact, you'd have to go back to the late 30s to find more than one line of vehicles coming out of Molsheim, when the Type 57, Type 46 and Type 55 all shared the same facility. But that could come about again if Wolfgang Dürheimer gets his way.
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