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For seven long years, silver has reigned as the overall number one choice worldwide for car color. DuPont reports that those days are over, and the new color of choice is -- gasp -- white/white metallic. That means more people prefer white cars than silver or black cars, with white taking a decisive lead in countries like Mexico and Japan. A study done earlier this year found that 62-percent of cars sold over six months were white. Hmmm.

In North America, white/white pearl covered 19-percent of the overall vehicle market, 26-percent of the truck/SUV market, and tied with black for the luxury market. We don't know where the "luxury" segment begins, but we've never seen a white A8, and we already know who orders the tiny number of white XJ's, so who's ordering all the white S-Classes and 7-Series'? Come on. Show yourselves.

It's spun a number of different ways: white is an "agent of change" that will open the doors to new colors; white is the new trendy color following fashion and furniture trends; and white provides a nice palette for customization. Sure, this is about as subjective as you can get, and we're not totally against white cars -- Aston Martin gave us a pearl metallic Vantage to roll around in, and we didn't mind. But we wouldn't buy a pearl metallic Vantage. And our first request when renting a car is "Don't give us a white one." Ah well. Hit the jump for the full press release, and follow the link for the color charts to see what flake flavor your country is.

[Source: DuPont]

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DuPont reports most popular color on earth originally appeared on Autoblog on Tue, 04 Dec 2007 15:28:00 EST. Please see our terms for use of feeds.

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