There aren't a lot of automakers that also make motorcycles: Peugeot, Honda, Suzuki, and perhaps most pertinently, BMW. And now Audi is getting in the game – not with its own four-ringed motorbikes, but with today's acquisition of Ducati.
Automotive News is reporting that Audi is set to lay down $1.1 billion to purchase Ducati from the motorcycle manufacturer's current owner, Investindustrial. The news comes courtesy of a source "familiar with the matter," though neither Audi nor Investindustrial have officially commented on whether that price is accurate. As Automotive News points out, the price is around seven times what Ducati earned last year before interest, taxes and depreciation – even after subtracting any debt Duca
It's no secret that Ducati, without question the most famous of all Italian motorcycle manufacturers, is looking for a new owner. It's also a well-known fact that Volkswagen chairman Ferdinand Piëch has long been interested in adding Ducati to the VW Group's already massive stable of brands.
It's been well over a year since Ducati partnered up with the AMG high-performance unit of the Mercedes-Benz/Daimler conglomerate. Not coincidentally, it's been a year since talk of a Ducati sale, perhaps to Daimler, was last heard making waves on the rumormill.