dub

As much as we love to cover the mainstream part of the LA show each year – important debuts, fresh concepts, splashy presentations, etc. – we reserve a special place in our hearts for the tuner/aftermarket/toys/games/odd stuff that can always be found on the basement level of the Los ...

Who knew the Toyota Avalon could be so... sporty? SEMA isn't just about tuning no-brainers like the Ford Mustang and Scion FR-S, it's about showing what's possible for a wide variety of cars, even seemingly geriatric machines like the big Avalon. But remember, Toyota is seriously considering a ...

Ten years ago, when Hyundai came to SEMA for the first time, it did so with Tucson and Veracruz models with wacky appliques. Now, like Jay Z, they've rolled up Big Pimpin' with three Equus luxocruisers dressed and dropped by ...

Hyundai has already shown us its GoGoGear Racing Genesis Coupe and a Rhys Millen Racing Equus. Now we get two more looks at what they're bringing to SEMA this week. Hyundai has teamed up with DUB Magazine and ...

Back in May, Ford showed off the first of what will likely be many special edition Mustangs based on the 2011 model: the DUB Edition Package. Available on the Mustang V6, the DUB Edition features an assortment of Roush aero ...

Limited edition Mustangs were all-too-common with the last generation pony car, and Ford has teamed up with DUB magazine and Roush Industries to get the party restarted with the 2011 model. Based exclusively on the 305-hp V6 ...

Besides the gradual thawing of most of the country, March means the beginning of the Formula One season as well as Sebring, the Geneva Motor Show, the Amelia Island Concours, and NASCAR ramping up to full speed. Those events alone would be enough to sate ...

While the trio of tuned Genesis coupes have garnered their fair share of attention, these three Genesis sedans had a few tricks up their sleeves, beginning with the RKSport model above that benefits from a Hyundai-developed ...

Click above for more high-res pics of the Genesis DUB-ifiedWho says you need to wait for Hyundai's Genesis Coupe to get your tuning freak on? Not the rims and system folks over at DUB, who took two Genesis (Geneses?) and kitted one out like, well, KITT, and the other kind of like a Stormtrooper ...

Click for a mini gallery of some of this year's clear rimsLast year "clear" was very in at SEMA: Clear wheels, clear hoods, clear heels, even clear engine blocks. This year a few wheel companies are keeping the trend alive with more on the clear front. While there was a set of massive ...

Dr. Dre is over 40 years old. Grandmaster Flash? Knockin' on the big 5-0 (and we're not talking about the police, yo). So... what's an aging rapper to drive when arthritis rules out high-riding Escalades and Hummer H2s? Chrysler 300? Been there, DUBbed that. So perhaps the next logical step is a ...