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dropping jaguar name badge

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    Jaguar's new leaper badge to replace text-only name tag

    Click image to enlargeIf you look across the back of any current Jag, you'll see a chrome strip on the rear end with J-A-G-U-A-R spelled out across it. According to the marque's design honcho, Ian Callum, that bit of branding is going away. To see where things are heading instead, you need only ...


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