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Think NASCAR and what's the first thing that jumps to your mind: fuel savings, right? This logical connection is the centerpiece of a new partnership between the racing league and the Alliance to Save Energy. The Alliance is the force behind the Drive $marter Challenge that launched a few months ago. The new partnership will use NASCAR's substantial media presence to promote the fuel saving measures - mostly the general car maintenance tips we're all so familar with - that make up the bulk of th

Seventeen groups, including the Alliance to Save Energy and the Wal-Mart Foundation, will kick off something called the Drive $marter Challenge on Tuesday. As you might be able to guess from the name, the idea behind this challenge is to get people to learn and then preform smarter (read: more efficient) driving techniques. This national campaign will be based around a website that features the only "calculator showing visitors how much money, gas, and CO2 they can save with their own vehicle by

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