drive in fitting rooms


Chevy caters to insecurity, trials drive-in fitting room

Click above for a high-res gallery of Chevy's "fitting rooms" In what has to be the most ridiculous or utterly ingenious marketing ploy to date, Chevrolet has set up a drive-in fitting room outside a London dealership to allow consumers to "try on" their car before they buy. According to GM's research and marketing hacks, three out of four consumers consider their car to be a status symbol, despite 95-percent of people having no idea what they look like inside their car. As strange and admittedly vain as this campaign is, we can't help but ... Read more →

No Content Style Defined.





Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

Featured Galleries

  • Spy Shots: Baby Buick caught in Germany
  • 2011 Aston Martin Rapide
  • LA 2009: Allard J2X MkII
  • LA 2009: 2010 Spyker C8 Aileron Spyder
  • Cornell's SAE Baja buggy tour and test drive
  • 2010 Range Rover Sport Autobiography
  • 2010 Hyundai Tucson
  • LA 2009: 2010 Subaru Impreza WRX STI Special Edition
  • LA 2009: 2011 Ford Mustang V6
  • LA 2009: 2010 Porsche Boxster Spyder
  • LA 2009: Scion xB Release Series 7.0
  • LA 2009: 2011 Ford Fiesta
AOL Autos

Find Your Next Car

Resources

10 Most Searched Cars on AOL Autos

Autoblog Video

Autoblog Green

Daily Finance

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum