Autoblog

People's Choice: 1.4m downloads for VW Polo Challenge iPhone game

Noah Joseph — Wed, 15 Apr 2009 08:01:00 EST

Filed under: Gadgets, Marketing/Advertising, Volkswagen

Volkswagen Polo Challenge iPhone game - Click above for a gallery

What automaker isn't trying to cash in on the iCraze? Most are scrambling to include iPod and iPhone integration into their newest vehicles, and many have tried to mimic the look and feel of the Apple devices with their latest concepts. The "people's car" has as good a claim as any other automaker, and Volkswagen is looking to cement that with a new game for the iPhone and iPod touch.

Developed by German mobile game studio Fishlabs, the Volkswagen Polo Challenge, like other racing games, works with the devices' built-in accelerometer to control the car. Players can choose between eight different circuits to drive on while being serenaded by the music of Feinkost. When they're done playing, mobile gamers can find the nearest VW dealership to check out the car in person.

Just a month after its release, already 1.4 million people have downloaded the free game from iTunes. (Volkswagen's Spanish subsidiary has also released a similar game highlighting the Seat Ibiza Cupra.) If you can read German, you can check out more info in the press release after the jump, along with the images in the gallery below.

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People's Choice: 1.4m downloads for VW Polo Challenge iPhone game originally appeared on Autoblog on Wed, 15 Apr 2009 08:01:00 EST. Please see our terms for use of feeds.

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BBC releasing Top Gear (hopefully) and other shows on web for free

John Neff — Thu, 01 Feb 2007 14:28:00 EST

Filed under: Technology

For those who don't know a bittorrent from a Buick, there's a new way coming to get your fix of Britain's best telvision program, Top Gear. The BBC has spent a ton of money over the last three years developing what it calls the iPlayer, a video-on-demand player that people can download on their computer and use to watch BBC programming from the last seven days, supposedly including Top Gear, though the linked article doesn't mention specific shows by name.

It's not all roses and puppies, though, as the player will be supported by advertising, probably embedded into the videos or the player itself. Once a program is downloaded via a scheduler built into into, you'll be able to watch it within 30 days, after which it will be automatically deleted. A version of iPlayer will be available for both the Mac and PC when it launches in April.

Personally, we despise these types of closed players that force us to add yet another application to our program folders. Call us crazy, but we'll deal with the long download times of a site a bittorrent site like FinalGear.com in exchange for the ability to keep the shows as long as we want and convert them into any file type we choose. You can't control the web man, it's like, the people's web or whatever.

Thanks for the tip, SwatLax!

BBC releasing Top Gear (hopefully) and other shows on web for free originally appeared on Autoblog on Thu, 01 Feb 2007 14:28:00 EST. Please see our terms for use of feeds.

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